'Data nerds' take over Catalina’s latest B2B advertising campaign

Catalina Marketing wants shoppers to know they have a team of nerds on their side who “eat, sleep and breathe buyer behavior data.”

The mantra is part of a new B2B ad campaign launched by the St. Petersburg company that once was known for its in-store coupons but now focuses more on shopper intelligence and personalized digital media.

Read It