Catalina Plans to Take Coupons to the Next Level

Catalina, most famous for its coupons that print at the checkout, has announced that it “will be the first company to offer omnichannel marketing campaigns featuring the next standard in coupon security… in both digital and paper formats.” The new standard will allow Catalina to provide its coupons to shoppers in digital form, which they can scan right off their phone. But it will also allow Catalina to continue issuing paper coupons, free from the fear that fraudsters will copy or counterfeit them.