Allergy DMA Heat Map

Want to know where people are sneezing and wheezing – and what they’re doing about it? Look no further than Catalina’s Interactive Allergy Map, highlighting shopping behavior and sales impacts in response to allergy season as it springs up across the U.S. Every DMA has its own benchmark baseline, so retailers, brands and agencies can quickly find local and regional information. The Interactive Allergy Map is part of our ongoing commitment to help customers better understand and engage shoppers.