Our 35+ years of understanding buyer behavior means more effective targeting based in proven results. By tracking purchase history and scoring it against key cross-category purchase drivers — product ingredients, nutrition channel preferences, traditional demographics — we mirror the needs and decision making of shoppers. For you this means, understanding the WHY behind the buy and achieving practical and scalable campaign personalization for your products.

Influence shopper behavior faster and more effectively with our category audiences based on direct retailer integration that provide you with real-time, deterministic data down to UPC level.