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Precise and reliable targeting options verified by purchasing behaviors

Our 35+ years of understanding buyer behavior and direct retailer integration means more effective programmatic audience targeting based on proven results.

By tracking purchase history and scoring it against key cross-category purchase drivers, we mirror the needs and decision making of shoppers. For you, this means understanding the WHY behind the buy and achieving practical and scalable campaign personalization for your products.

Check out our ever-growing catalog of syndicated Audiences available in the LiveRamp Data Marketplace for use in your preferred DSP.

Looking for something more specific?

Catalina can create customized audiences aligned to your Brand's objective.

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Current & Lapsed
Brand Buyers



Custom Affinity