Older Grocery Shoppers Much More Deal-Motivated Than Younger Counterparts

As inflation affects consumer spending behavior, many grocers are touting deals and discounts, but while these efforts might be effective for older customers, they will not have the same impact on all consumers. With Kroger looking to extend its digitally optimized discounts to in-store customers, Catalina has partnered with 84.51° to deliver previously digital-only offers into physical aisles.

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