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Catalina’s U.S. SVP Retail Sales, Craig Desens, explains why CPG marketers need to rethink the role of shopper marketing to reflect the growth of e-commerce, Retail Media Networks (RMNs) and omni-channel measurement tools. As budgets blend, real-time measurement tools can help them optimize their ad spend by focusing on the audiences and channels that deliver the best results given their brand objectives.
Craft beer season is in full swing this spring! But beyond the IPAs and pale ales, craft beer lovers are a surprisingly well-rounded bunch. They're health-conscious, adventurous eaters with a sweet tooth, according to Catalina’s Buyer Intelligence Platform.
2024 demands a united data front. Catalina’s comprehensive guide to data analytics and insights shows CPG brands and retailers how to collaborate to reach their most loyal customers through contextual targeting, responsive marketing, AI-based bidding, and more.
As part of its 40th anniversary celebration, Catalina identifies long-term shifts in consumer preferences according to its Shopper Intelligence Platform. Bottled water, salsa, and hot sauce categories have grown exponentially while preferences for soup, pasta, and pasta sauce have shifted.
Catalina’s Shopper Intelligence Platform identifies long-term shifts in consumer preferences as part of its 40th anniversary celebration. Bottled water, salsa, and hot sauce categories have grown exponentially while preferences for soup, pasta, and pasta sauce have shifted.
Have you ever visited a marketplace and engaged in haggling only to realize in hindsight that you paid too much? Buyer’s remorse doesn’t feel good, but don’t be too hard on yourself if you are not trained or skilled in such negotiations.
If you have experienced a similar regret after paying too much for digital media, you should explore the benefits of AI-Based Bidding (ABB) for your next advertising campaign.