Personalized digital media powered by the largest database of shopper purchase history in the world

Catalina’s personalized digital media connects shoppers to the brands we know they want. We do this by delivering only the most relevant ads and offers from their home to the aisle. And only Catalina knows the evolving purchase history and individual needs of more than three-quarters of American shoppers. We use that insight to create personalized, measurable campaigns that motivate high-value consumers to try new products, increase consumption, and stay loyal to CPG Brands and Retailers.


CPG manufacturers and retailers are facing a challenging market environment with increased competition, slow growth and fragmentation. Brands and retailers...
This updated report will help marketers understand how to link mobile ad impressions with offline sales data to measure incremental...

Press Releases

Catalina Launches Game-Changing Marketing...

St. Petersburg, Fla. (June 21, 2016)— Catalina, the personalized digital media company, today announced Catalina Investment Planner™, a powerful marketing planning application that allows CPG brands and retailers to identify their profitable growth potential by leveraging insights from 260 millions...
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Catalina Names Interim CEO, Greg Delaney

ST. PETERSBURG, FLA. (May 13, 2016) – Catalina, the personalized digital media company, announced today the transition of its Chief Executive Officer Jamie Egasti to the role of Vice Chairman, effective May 16, 2016. Greg Delaney, a current Director at...
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“For Barilla, it was key that we understand the dollar value of our mobile advertising in terms of actual sales lift.”

– Beth Reilly, Barilla

“Catalina’s Data Two-ups Google”

– Greg Girard, IDC Retail Insights

“Results included a return on ad spend of $5.84, blowing past benchmarks by 289 percent. Ad awareness rose 5.4 percent, exceeding benchmarks by 182 percent.”

– David Gianatasio, Adweek