WEBINAR – Using AI To Effectively Traverse the Consumer Shopping Journey

Understanding how to apply ML/AI to the vast amount of data at our disposal is more important than ever - especially since 80 percent of new media including social, video and email is unstructured. In order to connect with consumers seamlessly as they traverse their shopper journeys across channels, marketers need smart analytics, not just standout creative. In this Brandweek Masterclass session, listen as experts from Catalina, PepsiCo and Mondelez explore the opportunity for marketers to balance breakthrough creative ideas with data-driven strategies that optimize results.

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