While COVID-19 has had a profound effect on the healthcare industry in general, it has had a unique impact on shopper purchase dynamics of over-the-counter (OTC) product categories. During this panel discussion (featuring experts from Catalina and Sanofi Consumer Healthcare), discover how consumer behaviors have changed and varied by OTC category because of COVID-19. Learn what we've observed and insights we've gleaned from the pandemic's initial months, during the subsequent year, as well as current and emerging shopper trends at the time of the webinar. Watch to identify marketing opportunities to seize and potential strategies for OTC brands to pursue as well as address some of the ongoing challenges from the pandemic that brands can expect to face.
WEBINAR - Healthcare OTC Product Shopper Trends - Insights into The COVID Effect