Audiences & Data ServicesMaximize consumer relationships with custom targeting and segmentation for digital and television to understand the impact on in-store sales.
CUSTOMIZED AUDIENCES
Custom Segments Are In Style
Catalina uses its 38-year history of deterministic in-store targeting as the starting point for building your custom audience. We implement proprietary modeling approaches – predictive, shopper affinity, and reach expansion – to deliver precise and reliable audiences verified by purchasing propensities, such as:
- Brand Buyers, Competitive Buyers, Lapsed Buyers
- Likely Triers, Potential Defectors, Affinity Groups
- Loyalty Levels, Quantities Purchased, Look-Back Window
SYNDICATED AUDIENCES
Find Your People
Catalina has over 700 pre-built syndicated segments available for purchase in LiveRamp Data Marketplace and its integrated DSPs:
- Category Buyers
- Ingredient Seekers and Avoiders
- Lifestyle Diets and Social Causes
- Price and Promotion Sensitivity
Want to browse all 700 segments?
Check out our online Audience Catalog.
