Audiences & Data ServicesMaximize consumer relationships with custom targeting and segmentation for digital and television to understand the impact on in-store sales.

CUSTOMIZED AUDIENCES

Custom Segments Are In Style

Catalina uses its 38-year history of deterministic in-store targeting as the starting point for building your custom audience. We implement proprietary modeling approaches – predictive, shopper affinity, and reach expansion – to deliver precise and reliable audiences verified by purchasing propensities, such as:

  • Brand Buyers, Competitive Buyers, Lapsed Buyers
  • Likely Triers, Potential Defectors, Affinity Groups
  • Loyalty Levels, Quantities Purchased, Look-Back Window
SYNDICATED AUDIENCES

Find Your People

Catalina has over 700 pre-built syndicated segments available for purchase in LiveRamp Data Marketplace and its integrated DSPs:

  • Category Buyers
  • Ingredient Seekers and Avoiders
  • Lifestyle Diets and Social Causes
  • Price and Promotion Sensitivity

Want to browse all 700 segments?
Check out our online Audience Catalog.

Insights

See our Audiences & Data Services solutions in action.

News

Shopper Intelligence Firm Catalina Partners With Horizon Media

Press Release

Horizon Continues to Lead Data and Analytics Efforts Driving Client Outcomes, Engages Catalina to Provide In-Depth Shopper Intelligence for The Hershey Company

Perspectives Blog

Catalina Delivers Marketing Automation Solutions to Measure, Optimize Shrinking Ad Budgets

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Check out our ever-growing catalog of syndicated Audiences available in the LiveRamp Data Marketplace for use in your preferred DSP.
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