Audiences & Data Services
CUSTOMIZED AUDIENCES Custom Segments Are In Style

Catalina uses its 38-year history of deterministic in-store targeting as the starting point for building your custom audience. We implement proprietary modeling approaches – predictive, shopper affinity, and reach expansion – to deliver precise and reliable audiences verified by purchasing propensities, such as:

  • Brand Buyers, Competitive Buyers, Lapsed Buyers
  • Likely Triers, Potential Defectors, Affinity Groups
  • Loyalty Levels, Quantities Purchased, Look-Back Window
SYNDICATED AUDIENCES Find Your People

Catalina has over 700 pre-built syndicated segments available for purchase in LiveRamp Data Marketplace and its integrated DSPs:

  • Category Buyers
  • Ingredient Seekers and Avoiders
  • Lifestyle Diets and Social Causes
  • Price and Promotion Sensitivity
Insights

See our Audiences & Data Services solutions in action.

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Meet Phyllis Johnson With Catalina USA

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Wakefern Expands Data Partnership With Catalina to Better Understand Shopper Preferences

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Wakefern Food Corp. Expands Data Partnership With Catalina

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Catalina’s Audience & Data Services solutions put you in tune with your shoppers on a more personal level.
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