Audiences & Data ServicesMaximize consumer relationships with custom targeting and segmentation for digital and television to understand the impact on in-store sales.


Custom Segments Are In Style

Catalina uses its 38-year history of deterministic in-store targeting as the starting point for building your custom audience. We implement proprietary modeling approaches – predictive, shopper affinity, and reach expansion – to deliver precise and reliable audiences verified by purchasing propensities, such as:

  • Brand Buyers, Competitive Buyers, Lapsed Buyers
  • Likely Triers, Potential Defectors, Affinity Groups
  • Loyalty Levels, Quantities Purchased, Look-Back Window

Find Your People

Catalina has over 700 pre-built syndicated segments available for purchase in LiveRamp Data Marketplace and its integrated DSPs:

  • Category Buyers
  • Ingredient Seekers and Avoiders
  • Lifestyle Diets and Social Causes
  • Price and Promotion Sensitivity

Want to browse all 700 segments?
Check out our online Audience Catalog.


See our Audiences & Data Services solutions in action.

Perspectives Blog

Multi Touch Attribution (MTA): What is the Right MTA Model, and How Can Your Team Measure Success?


Neustar And Catalina Integrate Platforms To Help CPGs Reach Customers


Peapod Digital Labs Expands Media Partnerships And Capabilities with Catalina, Others

Check out our ever-growing catalog of syndicated Audiences available in the LiveRamp Data Marketplace for use in your preferred DSP.
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