Audiences & Data Services
CUSTOMIZED AUDIENCES

Custom Segments Are In Style

Catalina uses its 38-year history of deterministic in-store targeting as the starting point for building your custom audience. We implement proprietary modeling approaches – predictive, shopper affinity, and reach expansion – to deliver precise and reliable audiences verified by purchasing propensities, such as:

  • Brand Buyers, Competitive Buyers, Lapsed Buyers
  • Likely Triers, Potential Defectors, Affinity Groups
  • Loyalty Levels, Quantities Purchased, Look-Back Window
SYNDICATED AUDIENCES

Find Your People

Catalina has over 700 pre-built syndicated segments available for purchase in LiveRamp Data Marketplace and its integrated DSPs:

  • Category Buyers
  • Ingredient Seekers and Avoiders
  • Lifestyle Diets and Social Causes
  • Price and Promotion Sensitivity

Want to browse all 700 segments?
Check out our online Audience Catalog.

Insights

See our Audiences & Data Services solutions in action.

news

Catalina’s new Digital Circular Personalizer drives strong incremental sales for retailers

press release

Catalina’s New Digital Circular Personalizer Drives Strong Incremental Sales for Retailers

video

INDUSTRY FORUM - Banking On Revenue Management To Optimize Shopper Marketing

MORE LIKE THIS
Check out our ever-growing catalog of syndicated Audiences available in the LiveRamp Data Marketplace for use in your preferred DSP.
Do not sell my personal information