Catalina uses its 38-year history of deterministic in-store targeting as the starting point for building your custom audience. We implement proprietary modeling approaches – predictive, shopper affinity, and reach expansion – to deliver precise and reliable audiences verified by purchasing propensities, such as:

• Brand Buyers, Competitive Buyers, Lapsed Buyers
• Likely Triers, Potential Defectors, Affinity Groups
• Loyalty Levels, Quantities Purchased, Look-Back Window