Audiences & Data ServicesMaximize consumer relationships with custom targeting and segmentation for digital and television to understand the impact on in-store sales.

CUSTOMIZED AUDIENCES

Custom Segments Are In Style

Catalina uses its 38-year history of deterministic in-store targeting as the starting point for building your custom audience. We implement proprietary modeling approaches – predictive, shopper affinity, and reach expansion – to deliver precise and reliable audiences verified by purchasing propensities, such as:

  • Brand Buyers, Competitive Buyers, Lapsed Buyers
  • Likely Triers, Potential Defectors, Affinity Groups
  • Loyalty Levels, Quantities Purchased, Look-Back Window
SYNDICATED AUDIENCES

Find Your People

Catalina has over 700 pre-built syndicated segments available for purchase in LiveRamp Data Marketplace and its integrated DSPs:

  • Category Buyers
  • Ingredient Seekers and Avoiders
  • Lifestyle Diets and Social Causes
  • Price and Promotion Sensitivity

Want to browse all 700 segments?
Check out our online Audience Catalog.

Insights

See our Audiences & Data Services solutions in action.

Press Release

Amobee and Catalina Partner on In-flight Optimization Initiative for CPG Brands; The Richards Group Benefits from Actionable Offline Sales Data Insights

Press Release

Yahoo Helps Advertisers Connect Digital Out-of-Home Campaigns to Online, Offline Sales Via Integrations with Catalina, Others

Press Release

Catalina Joins DPAA

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Check out our ever-growing catalog of syndicated Audiences available in the LiveRamp Data Marketplace for use in your preferred DSP.
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