Audiences & Data Services
CUSTOMIZED AUDIENCES Custom Segments Are In Style

Catalina uses its 38-year history of deterministic in-store targeting as the starting point for building your custom audience. We implement proprietary modeling approaches – predictive, shopper affinity, and reach expansion – to deliver precise and reliable audiences verified by purchasing propensities, such as:

  • Brand Buyers, Competitive Buyers, Lapsed Buyers
  • Likely Triers, Potential Defectors, Affinity Groups
  • Loyalty Levels, Quantities Purchased, Look-Back Window
SYNDICATED AUDIENCES Find Your People

Catalina has over 700 pre-built syndicated segments available for purchase in LiveRamp Data Marketplace and its integrated DSPs:

  • Category Buyers
  • Ingredient Seekers and Avoiders
  • Lifestyle Diets and Social Causes
  • Price and Promotion Sensitivity
Insights

See our Audiences & Data Services solutions in action.

press release

NRS Joins Catalina’s Digital Place-Based Media Network

news

Catalina Chooses Cadent as TV Graph and Analytics Partner, Powering the Orchestration of Marketers' Cross-Platform Campaigns

news

Catalina to Use Cadent TV Graph for Cross-Platform Ads

MORE LIKE THIS
Catalina’s Audience & Data Services solutions put you in tune with your shoppers on a more personal level.
Do not sell my personal information