Catalina Introduces Flexible Time-Off Policy

Catalina, the personalized digital media company, today announced a new Flexible Time-Off policy giving employees more freedom and encouraging a strong work-life balance. Instead of balancing a predetermined set of vacation days each year, employees will now have the opportunity to manage their personal time off in partnership with their manager.

This progressive new policy was introduced as a way to enhance the benefits for current U.S. employees and to attract new talent. Catalina recognizes that work styles and personal lives differ, and our Flexible Time-Off program gives employees the freedom to adapt their time-off to their unique circumstances. As a high-performance culture, Catalina’s employees are focused on delivering the results our customer needs, while having the flexibility to regulate their personal lives without worrying about losing vacation time under a one-size-fits-all policy. On top of the new program, Catalina will continue to offer sick days, a community service day, and nine paid holidays.

“Catalina believes in a culture of mutual trust, which is why we are adopting a flexible approach to vacation time for our employees,” said Ray Lewis, Catalina’s interim CHRO. “This approach reflects our commitment to providing employees with opportunities for rest, rejuvenation and personal pursuits, and is in line with our focus to attract the best and brightest talent.”

The new Flexible Time-Off program promotes open communication between employees and their managers around expectations for work performance and time away from the office. In return for flexibility, Catalina believes that employees will continue to invest in the company’s mission, ensuring their work is done well, so customers are supported. With this new approach, Catalina believes the organization can thrive as employees are able to better balance their work and personal lives.

About Catalina

Catalina’s personalized digital media drives lift and loyalty for the world’s leading CPG retailers and brands. Catalina personalizes the consumer’s path to purchase through mobile, online and in-store networks powered by the largest shopper history database in the world. Catalina is based in St. Petersburg, FL, with operations in the United States, Europe and Japan. To learn more, please visit or follow us on Twitter @Catalina.

Media Contact:

Kevin Sugarman