Catalina Appoints Gregory Mann to Lead Emerging Brands Group
Former Samsung Pay, Inc. CMO and Ibotta Founding Team Member to Help Growing Brands Find and Engage the Consumers Who Will Fuel Their Growth
Catalina, the personalized digital media company, today announced the appointment of Gregory Mann to head Catalina’s emerging brands business. A founding member of the mobile rewards company, Ibotta, Mann is an accomplished entrepreneur and corporate innovator with a long track record of helping retailers and CPG manufacturers address changing consumer needs and new market opportunities.
As Senior Vice President and General Manager, Mann will oversee all aspects of client services and business development for one of Catalina’s fast-growing business segments—CPG companies with revenues of $1 billion or less. Catalina offers a powerful suite of services to help these companies efficiently grow their businesses through purchase-based, omnichannel analytics and marketing.
“In a world of rapidly changing consumer tastes and trends, emerging brands are a vital part of the CPG marketplace,” said Catalina U.S. President Todd Morris. “We’re excited to have Gregory join the emerging brands team to continue to build on our unique value proposition to this thriving category. We offer emerging brands a unique and tailored suite of services to profitably grow their businesses including unequaled shopper and category insights, and 1-to-1 omnichannel marketing and media solutions that reach consumers based on their buying behavior along the path to purchase. No other company does more to help emerging companies efficiently grow by engaging with the shoppers most likely to love their brands.”
Mann comes to Catalina after serving as the CMO of Samsung Pay, Inc., a mobile wallet solution that allows consumers to use their Samsung mobile devices to make purchases with virtually any store or POS system. Previously, Gregory was the VP of Marketing & Sales for Ibotta, where he was part of the company’s founding team. Before moving to the technology industry, he held strategy, consulting, operating, sales and marketing roles at firms including American Express, Martha Stewart, Mary Kay, Blyth and Avon.
“My goal is to build on the massive potential of Catalina as a strategic marketing partner for emerging brands,” said Mann. “Fast-moving consumer goods companies with revenues below one billion dollars need to be nimble, efficient and inventive in their go to market strategies. Catalina’s depth of experience in personalization, retail intelligence to drive volume, and loyalty-based measurable outcomes can help these emerging brands grow profitably.”
Gregory holds an MBA from the Wharton School, an MA in International Studies from the Lauder Institute at the University of Pennsylvania, and a BS from Elizabethtown College.
Catalina’s personalized digital media drives loyalty and measurable sales outcomes for the world’s leading CPG retailers and brands. Catalina personalizes the consumer’s path to purchase through mobile, online and in-store networks powered by the largest shopper history database in the world. Catalina is based in St. Petersburg, FL, with operations in the United States, Europe and Japan. To learn more, please visit www.Catalina.com or follow us on Twitter @Catalina.