• Press Releases – April 2020

    • Catalina Launches In-store Partner Media Network Initially With Insignia, Valassis And Valpak

      Unprecedented Open-Ecosystem Platform Will Deliver Greater Value to Retailers, CPG Brands and Shoppers

      For the first time in its 37-year history, shopping intelligence leader Catalina is providing unprecedented access to its exclusive in-store media network–which reaches 91 million U.S. households–to respected fellow industry leaders who have helped pioneer the consumer products promotions industry. Dubbed the Catalina In-Store Partner Media Network, this unprecedented move…

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    • Catalina Names Robert Reich Chief Financial Officer

      Robert “Bob” Reich is joining shopper-intelligence leader Catalina as Chief Financial Officer, effective immediately. As a member of the company’s executive committee, Reich will report directly to CEO Wayne Powers. “Bob is an accomplished leader with over 25 years of business and financial management expertise with public and private equity-sponsored…

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    • Catalina Partners With Starlite Media To Provide Fourth Screen To Help U.S. Retailers And Brands Deliver More Timely, Relevant Offers & Messages To Shoppers

      Now brands & retailers can provide an integrated experience across mobile, desktop, TV and digital place-based media to help shoppers discover products, valuable promotions and localized public service content

      Catalina’s new Digital Place-Based Network includes full-motion digital signage at store entrances

      Today, shopper intelligence-leader Catalina introduced a partnership with Starlite Media to co-sell large-format, full-motion digital signage at the entrances of select grocery and drug stores nationwide as a new component of its growing Digital Place-Based Network. Through this partnership, Catalina is extending its in-store, digital and online network to include…

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    • In Midst Of Covid-19 Pandemic, Catalina Launches Interactive Map Showing How Shopping Decisions Vary State By State

      Map Features National, Regional & Statewide Perspectives on Week’s Hottest-Selling Categories, Which Currently Include Flour, Baking Mixes and Household Cleaning Supplies

      Panic Buying Drops Nationwide as Foot Traffic in Stores Declines, While Basket Sizes Continue to Increase

      To demonstrate the profound impact the COVID-19 pandemic is having on shopping decisions and buyer behavior across the U.S., Catalina Marketing has launched an interactive map on its website. The map reports sales data across 78 major grocery and drug categories from states across the U.S., plus the District of…

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