• Press Releases – February 2019

    • Catalina’s New Chief Product Officer Personifies Company Commitment to Innovation

      Game-Changing Catalina ID Graph Solution Definitively Links Digital Ad Engagement with Measurable Sales

      Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, is launching Catalina ID Graph following a highly successful pilot with several major retailers and CPG manufacturers. This breakthrough offering, conceived and nurtured by a team led by Catalina’s relatively new Chief Product Officer and…

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    • Nielsen and Catalina Marketing Reaffirm Commitment to Nielsen Catalina Solutions Joint Venture

      Nielsen (NYSE: NLSN) and Catalina Marketing announced today an agreement reaffirming their strategic and operational support for the Nielsen Catalina Solutions (NCS) joint venture. This agreement enables both Nielsen and Catalina to combine their respective datasets on buyer intelligence and consumer media habits to deliver relevant, world-class insights to inform…

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    • Catalina Successfully Completes Financial Restructuring and Emerges from Chapter 11

      Moves Forward with Enhanced Financial Flexibility, Well Positioned for Long-Term Success Michael Bailey Joins as Chief Technology Officer

      Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced that it has successfully completed its financial restructuring and emerged from Chapter 11. Through this process, Catalina has reduced its debt by 85 percent - from $1.9 billion to $276 million. The…

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