• Press Releases – April 2018

    • Catalina Launches Ad2Offer, Digital Incentive Solution That Increases Ad Performance And Drives Increased Sales

      Ad2Offer Reduces Ad Waste Combining Brand Advertising with Consumer Incentives to Increase Sales by 30%

      Catalina, the shopper intelligence and personalized digital media company, today announced availability of Ad2Offer, a breakthrough solution that combines precision-targeted digital advertising with seamless redemption of purchase incentives to drive exceptional sales results for brands and retailers. Ad2Offer digitally delivers purchase incentives in targeted digital advertising pinpointing consumers to increase…

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    • New Catalina Study Shows: Product Innovation Keeps Center Store a Vital Driver of Trips and Sales for Grocery Retailers

      Research Shows How Fast-Growing Product Categories Benefit from Growing Consumer Motivations Like Heart Healthy, Natural Ingredients and Paleo Diet

      Catalina, the leader in shopper intelligence and personalized engagement, today released new shopper research showing the Center Store remains a vital driver of trips and volume for grocery retailers, with more than 99 percent of all shoppers purchasing from the Center Store in 2017. The study underscores how brands that…

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    • Catalina Catalyst Introduces “Launch Pad” to Dramatically Improve New Product Success Rate

      Launch Pad offers pay-per-shopper pricing … Brands pay only for shoppers who purchase their new products

      Catalina is introducing Launch Pad to solve one of the biggest pain points for emerging brands when it comes to launching new products in today’s increasingly chaotic and competitive marketplace. Launch Pad leverages Catalina’s proprietary big data – encompassing two years of shopper intelligence and purchase behavior – to help…

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