• Press Releases – June 2016

    • Catalina BuyerVision Adds Cross-screen Desktop and Mobile Shopper Marketing Campaigns, Powered by Retail Solutions’ Ansa, to Their Ad Network Capability

      BuyerVision Shopper Solution Powered by RSi’s Ansa Delivers Store-level Targeting, Optimization and Measurement

      Catalina BuyerVision®, the leading purchase-based targeting enabled digital advertising network for CPG brands, and Retail Solutions Inc. (RSi), a global retail analytics leader, today announced that BuyerVision has added Ansa-powered campaigns to its cross-screen advertising network capabilities. Called BuyerVision Shopper, the offering now gives CPG brands another powerful way to…

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    • Catalina Launches Game-Changing Marketing Investment Planner Tool That Revolutionizes Campaign Design and Performance

      Investment Planner App for CPG Brands and Retailers Combines Granular Shopper Insights and Historical Campaign Analytics to Test Assumptions and Optimize Outcomes

      St. Petersburg, Fla. (June 21, 2016) — Catalina, the personalized digital media company, today announced Catalina Investment Planner™, a powerful marketing planning application that allows CPG brands and retailers to identify their profitable growth potential by leveraging insights from 260 millions shopper IDs and 16 billion shopper transactions. An industry…

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