• Latest Press Releases

    • Catalina Launches Segment-Targeted Load to Card with Targeted Digital Coupon Offers at Scale

      SL2C allows brands to segment offer values and purchase requirements for each consumer in a category based on shopping behavior

      Catalina, the personalized digital media company, is introducing an all new purchase-based digital coupon solution called Segment-Targeted Load to Card (SL2C).  An industry first, Catalina leverages scaled shopper insights to deliver targeted offers to shoppers based on their past purchases. SL2C improves the impact and value of any campaign by…

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    • Catalina Appoints Andy Heyman As CEO

      Catalina, the personalized digital media company, announced today that Andy Heyman has been appointed Chief Executive Officer. Mr. Heyman previously held the position of senior vice president and president of NCR Financial Services for NCR Corporation, a global leader in omni-channel solutions that enable more than 550 million transactions daily…

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    • Catalina Introduces Flexible Time-Off Policy

      Catalina, the personalized digital media company, today announced a new Flexible Time-Off policy giving employees more freedom and encouraging a strong work-life balance. Instead of balancing a predetermined set of vacation days each year, employees will now have the opportunity to manage their personal time off in partnership with their…

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    • Tampa Bay Business Journal Honors Catalina with Big Data and Analytics Initiative of 2016 Award

      St. Petersburg, Fla. (September 12, 2016)— Catalina, the personalized digital media company, recently was recognized by the Tampa Bay Business Journal for its Big Data and technology leadership with two separate awards, including Best Big Data and Analytics Initiative and finalist for CIO of the Year. Catalina’s Big Data Initiative,…

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    • Catalina BuyerVision Adds Cross-screen Desktop and Mobile Shopper Marketing Campaigns, Powered by Retail Solutions’ Ansa, to Their Ad Network Capability

      BuyerVision Shopper Solution Powered by RSi’s Ansa Delivers Store-level Targeting, Optimization and Measurement

      Catalina BuyerVision®, the leading purchase-based targeting enabled digital advertising network for CPG brands, and Retail Solutions Inc. (RSi), a global retail analytics leader, today announced that BuyerVision has added Ansa-powered campaigns to its cross-screen advertising network capabilities. Called BuyerVision Shopper, the offering now gives CPG brands another powerful way to…

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    • Catalina Launches Game-Changing Marketing Investment Planner Tool That Revolutionizes Campaign Design and Performance

      Investment Planner App for CPG Brands and Retailers Combines Granular Shopper Insights and Historical Campaign Analytics to Test Assumptions and Optimize Outcomes

      St. Petersburg, Fla. (June 21, 2016) — Catalina, the personalized digital media company, today announced Catalina Investment Planner™, a powerful marketing planning application that allows CPG brands and retailers to identify their profitable growth potential by leveraging insights from 260 millions shopper IDs and 16 billion shopper transactions. An industry…

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    • Catalina Names Interim CEO, Greg Delaney

      Jamie Egasti transitions to Vice Chairman

      Catalina, the personalized digital media company, announced today the transition of its Chief Executive Officer Jamie Egasti to the role of Vice Chairman, effective May 16, 2016. Greg Delaney, a current Director at Catalina and former Chief Operating Officer of Acosta Sales & Marketing, will serve as interim Chief Executive…

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    • Catalina Revolutionizes Weekly Retail Advertising Circulars With Omnichannel Personalization

      My Favorite Deals for Omnichannel Engages Shoppers With Personalized Deals Throughout the Weekly Path to Purchase; Touches Every Shopper in Every Channel

      Catalina, the personalized digital media company, today announced that its breakthrough digital retailer solution, My Favorite Deals™, is now omnichannel – in-store, online, mobile and email. The program is designed to optimize a retailer’s circular by selecting the five best items from each week’s ad and promoting them to…

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    • Catalina Report Shows Power of Consumer Choice in Driving Successful Data-Driven CPG Product Promotions

      Research Finds Catalina Category Marketing Campaigns Elicit 20% Response Rates Among Targeted Shoppers and Significantly Increase Product Volume

      St. Petersburg, Fla. (February 10, 2016)—With CPG manufacturers and retailers searching for efficient marketing solutions to drive revenue growth and share, a new report by the personalized digital media company, Catalina, finds that offering consumers greater choice in promotional campaigns increases response rates and moves more volume. The new study…

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    • Catalina Appoints Ben Sprecher Chief Product Officer

      Start-up founder and Google alum to lead creation of next-generation solutions for CPG partners

      PETERSBURG, Fla. (Oct. 13, 2015) Catalina, the personalized digital media company, today announced the appointment of Ben Sprecher as Executive Vice President and Chief Product Officer. Sprecher, a digital marketing entrepreneur and thought leader, heads Catalina’s global product organization, responsible for product innovation and strategy, and management…

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    • Shelly Schaffer Appointed Chief Financial Officer Of Catalina

      Seasoned finance executive brings more than 20 years of global experience

      PETERSBURG, FLA. (Oct. 5, 2015) Catalina, the personalized digital media company, today announced that Shelly Schaffer has been appointed Executive Vice President and Chief Financial Officer. Schaffer brings over 20 years of financial, operational, strategic and investor-related experience with global companies, including Yahoo!, Coca Cola, Nestle and…

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