• Latest Press Releases

    • Catalina Partners with GlobalLogic to Drive Digital Innovation

      Partnership to Fuel Innovation and Accelerate New Product Offerings

      Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced it has selected GlobalLogic to help bolster innovation, and accelerate the development and delivery of its robust product pipeline – bringing new data-driven products and digital solutions to market more quickly. “Today’s…

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    • Catalina’s New Chief Product Officer Personifies Company Commitment to Innovation

      Game-Changing Catalina ID Graph Solution Definitively Links Digital Ad Engagement with Measurable Sales

      Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, is launching Catalina ID Graph following a highly successful pilot with several major retailers and CPG manufacturers. This breakthrough offering, conceived and nurtured by a team led by Catalina’s relatively new Chief Product Officer and…

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    • Nielsen and Catalina Marketing Reaffirm Commitment to Nielsen Catalina Solutions Joint Venture

      Nielsen (NYSE: NLSN) and Catalina Marketing announced today an agreement reaffirming their strategic and operational support for the Nielsen Catalina Solutions (NCS) joint venture. This agreement enables both Nielsen and Catalina to combine their respective datasets on buyer intelligence and consumer media habits to deliver relevant, world-class insights to inform…

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    • Catalina Successfully Completes Financial Restructuring and Emerges from Chapter 11

      Moves Forward with Enhanced Financial Flexibility, Well Positioned for Long-Term Success Michael Bailey Joins as Chief Technology Officer

      Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced that it has successfully completed its financial restructuring and emerged from Chapter 11. Through this process, Catalina has reduced its debt by 85 percent - from $1.9 billion to $276 million. The…

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    • Catalina Debuts Breakthrough Multi-Touch Attribution Solution— Real-time Tracking of Advertising’s Impact on In-Store, Item-Level Purchases

      Catalina Multi-Touch AttributR™ Solves Major Challenge for CPG Brands and Retailers Seeking Granular Understanding of Digital and In-store Media Campaign Performance

      St. Petersburg, Fla. (January 9, 2019) – Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced Catalina Multi-Touch AttributR™, a groundbreaking attribution solution that provides CPG marketers with a granular, real-time view of national campaign performance in stores at the UPC-level….

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    • Catalina Names Gerald Sokol Jr. Chief Executive Officer

      St. Petersburg, Fla. (October 4, 2018) – Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced that it has named Gerald “Jerry” Sokol Jr. as its new Chief Executive Officer, effective immediately. A pioneer in personalized marketing, Catalina is undertaking a…

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    • Catalina names Wes Chaar Chief Data and Analytics Officer

      Chaar to Lead Catalina’s Global Effort to Expand and Deepen the Insights and Value of Shopper Data in Driving Efficient Growth for Retailers and Brands

      St. Petersburg, Fla. (June 30th, 2018) – Catalina, the global leader in shopper intelligence and personalized digital media, today announced the appointment of Wes Chaar as Chief Data and Analytics Officer. Chaar has received numerous awards in his field and brings an extensive track record of innovation in data science,…

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    • Catalina Shopper Intelligence Study Explores Impact of Lidl Store Openings on Competing Supermarkets and Demographic Shopper Groups

      Nearby Supermarkets Recovered Majority of Lost Sales After Just Two Months of Lidl Store Openings, Study Shows

      St. Petersburg, Fla. (June 30, 2018) — The opening of new U.S. stores by discount grocery giant Lidl was less disruptive to competing supermarkets than some grocers had originally feared, according to a study report released today by Catalina, the global leader in shopper intelligence and personalized digital media. Catalina…

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    • Catalina Launches Ad2Offer, Digital Incentive Solution That Increases Ad Performance And Drives Increased Sales

      Ad2Offer Reduces Ad Waste Combining Brand Advertising with Consumer Incentives to Increase Sales by 30%

      Catalina, the shopper intelligence and personalized digital media company, today announced availability of Ad2Offer, a breakthrough solution that combines precision-targeted digital advertising with seamless redemption of purchase incentives to drive exceptional sales results for brands and retailers. Ad2Offer digitally delivers purchase incentives in targeted digital advertising pinpointing consumers to increase…

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    • New Catalina Study Shows: Product Innovation Keeps Center Store a Vital Driver of Trips and Sales for Grocery Retailers

      Research Shows How Fast-Growing Product Categories Benefit from Growing Consumer Motivations Like Heart Healthy, Natural Ingredients and Paleo Diet

      Catalina, the leader in shopper intelligence and personalized engagement, today released new shopper research showing the Center Store remains a vital driver of trips and volume for grocery retailers, with more than 99 percent of all shoppers purchasing from the Center Store in 2017. The study underscores how brands that…

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    • Catalina Catalyst Introduces “Launch Pad” to Dramatically Improve New Product Success Rate

      Launch Pad offers pay-per-shopper pricing … Brands pay only for shoppers who purchase their new products

      Catalina is introducing Launch Pad to solve one of the biggest pain points for emerging brands when it comes to launching new products in today’s increasingly chaotic and competitive marketplace. Launch Pad leverages Catalina’s proprietary big data – encompassing two years of shopper intelligence and purchase behavior – to help…

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