• Latest Press Releases

    • Catalina Launches “Nerd On Your Side” Ad Campaign Via DNA

      B2B Effort Highlights How Company’s Deep Data Expertise Measurably Lifts Sales

      ST. PETERSBURG, FL, August 22, 2019 – Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, is launching a new B2B ad campaign that celebrates “the nerd on your side” company narrative – as personified by its team of data nerds who…

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    • Examining Measurement Methods In Quest For Growth

      The CMO Club and Catalina Marketing Issue Call for Holistic Approach to Multi-Touch Attribution

      TAMPA, FL, August 21, 2019 - The CMO Club, in thought leadership with Catalina Marketing, has fielded research among senior marketing executives across the country to create a CMO Club Solution Guide addressing “The REAL Drivers of Brand Growth in a Digital World.” The guide offers insights into the importance…

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    • Leadership Moves At Catalina Underscore Commitment To Forging Strategic Partnerships And Fortifying Digital Media Offering

      Industry Vet West Naze Joins Catalina as SVP, U.S. Digital Sales Brian Dunphy Promoted to SVP, Digital Business & Strategic Partnerships

      ST. PETERSBURG, FL, August 4, 2019 –Catalina Marketing has hired accomplished industry veteran West Naze as SVP, U.S. Digital Sales as part of its continuing reinvention into an innovative digital and data product company to better serve brands, retailers and agencies by effectively and measurably turning shoppers into buyers. Additionally,…

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    • Catalina To Offer CPG Marketers, Retailers And Agencies New Targeting And Measurement Capabilities Across Television, Social Media And Programmatic Advertising

      CMOs can now target and measure the impact of digital ads on in-store sales through the LiveRamp Data Store across 85 million households and 390 million devices

      ST. PETERSBURG, FL, July 23, 2019 – Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, will launch new audience segments and measurement offerings for U.S. CPG marketers in Q3 2019. Catalina will introduce more than 700 syndicated and countless customized purchase-based…

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    • CATALINA AND SAMBA TV PARTNER TO SIGNIFICANTLY TRANSFORM MEDIA AND MEASUREMENT LANDSCAPE

      Partnership Enables Media Planning, Execution and Measurement Tied to Outcomes Built on Granular Understanding of What Consumers Watch and Buy

      St. Petersburg, FL and San Francisco, CA, June 4, 2019 – Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, and Samba TV, the leading provider of global TV data and audience analytics, have partnered to integrate shopper behavioral data and video…

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    • Catalina Partners with GlobalLogic to Drive Digital Innovation

      Partnership to Fuel Innovation and Accelerate New Product Offerings

      Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced it has selected GlobalLogic to help bolster innovation, and accelerate the development and delivery of its robust product pipeline – bringing new data-driven products and digital solutions to market more quickly. “Today’s…

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    • Catalina’s New Chief Product Officer Personifies Company Commitment to Innovation

      Game-Changing Catalina ID Graph Solution Definitively Links Digital Ad Engagement with Measurable Sales

      Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, is launching Catalina ID Graph following a highly successful pilot with several major retailers and CPG manufacturers. This breakthrough offering, conceived and nurtured by a team led by Catalina’s relatively new Chief Product Officer and…

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    • Nielsen and Catalina Marketing Reaffirm Commitment to Nielsen Catalina Solutions Joint Venture

      Nielsen (NYSE: NLSN) and Catalina Marketing announced today an agreement reaffirming their strategic and operational support for the Nielsen Catalina Solutions (NCS) joint venture. This agreement enables both Nielsen and Catalina to combine their respective datasets on buyer intelligence and consumer media habits to deliver relevant, world-class insights to inform…

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    • Catalina Successfully Completes Financial Restructuring and Emerges from Chapter 11

      Moves Forward with Enhanced Financial Flexibility, Well Positioned for Long-Term Success Michael Bailey Joins as Chief Technology Officer

      Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced that it has successfully completed its financial restructuring and emerged from Chapter 11. Through this process, Catalina has reduced its debt by 85 percent - from $1.9 billion to $276 million. The…

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    • Catalina Debuts Breakthrough Multi-Touch Attribution Solution— Real-time Tracking of Advertising’s Impact on In-Store, Item-Level Purchases

      Catalina Multi-Touch AttributR™ Solves Major Challenge for CPG Brands and Retailers Seeking Granular Understanding of Digital and In-store Media Campaign Performance

      St. Petersburg, Fla. (January 9, 2019) – Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced Catalina Multi-Touch AttributR™, a groundbreaking attribution solution that provides CPG marketers with a granular, real-time view of national campaign performance in stores at the UPC-level….

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    • Catalina Names Gerald Sokol Jr. Chief Executive Officer

      St. Petersburg, Fla. (October 4, 2018) – Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced that it has named Gerald “Jerry” Sokol Jr. as its new Chief Executive Officer, effective immediately. A pioneer in personalized marketing, Catalina is undertaking a…

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