• Latest Press Releases

    • Catalina Launches Ad2Offer, Digital Incentive Solution That Increases Ad Performance And Drives Increased Sales

      Ad2Offer Reduces Ad Waste Combining Brand Advertising with Consumer Incentives to Increase Sales by 30%

      Catalina, the shopper intelligence and personalized digital media company, today announced availability of Ad2Offer, a breakthrough solution that combines precision-targeted digital advertising with seamless redemption of purchase incentives to drive exceptional sales results for brands and retailers. Ad2Offer digitally delivers purchase incentives in targeted digital advertising pinpointing consumers to increase…

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    • New Catalina Study Shows: Product Innovation Keeps Center Store a Vital Driver of Trips and Sales for Grocery Retailers

      Research Shows How Fast-Growing Product Categories Benefit from Growing Consumer Motivations Like Heart Healthy, Natural Ingredients and Paleo Diet

      Catalina, the leader in shopper intelligence and personalized engagement, today released new shopper research showing the Center Store remains a vital driver of trips and volume for grocery retailers, with more than 99 percent of all shoppers purchasing from the Center Store in 2017. The study underscores how brands that…

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    • Catalina Catalyst Introduces “Launch Pad” to Dramatically Improve New Product Success Rate

      Launch Pad offers pay-per-shopper pricing … Brands pay only for shoppers who purchase their new products

      Catalina is introducing Launch Pad to solve one of the biggest pain points for emerging brands when it comes to launching new products in today’s increasingly chaotic and competitive marketplace. Launch Pad leverages Catalina’s proprietary big data – encompassing two years of shopper intelligence and purchase behavior – to help…

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    • Catalina Launches Catalina Catalyst to Accelerate Growth for Emerging Brands

      New, Proprietary HUB™ Offers Clients Anytime Access to Unrivaled Consumer Purchase Analytics & Insights

      Inspired by massive shifts in the data and digital-driven market for emerging consumer packaged goods (CPG) brands – where every penny and every shopper matters – Catalina today announced the launch of Catalina Catalyst, an integral part of its Marketing as a Service (MaaS) model. In today’s hyper-competitive marketplace, Catalina’s…

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    • Catalina Appoints Tom Corley as Global Chief Retail Officer and President of U.S. Retail

      Corley to Focus on Expanding Retail Footprint and Digital Network

      Catalina, the leader in shopper intelligence and personalized digital media, today announced the appointment of Tom Corley as Global Chief Retail Officer and President of U.S. Retail. Corley, who has held top leadership positions at Kraft Foods Group and Acosta, brings deep CPG experience, relationships and understanding of the CPG…

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    • Catalina Appoints Gregory Mann to Lead Emerging Brands Group

      Former Samsung Pay, Inc. CMO and Ibotta Founding Team Member to Help Growing Brands Find and Engage the Consumers Who Will Fuel Their Growth

      Catalina, the personalized digital media company, today announced the appointment of Gregory Mann to head Catalina’s emerging brands business. A founding member of the mobile rewards company, Ibotta, Mann is an accomplished entrepreneur and corporate innovator with a long track record of helping retailers and CPG manufacturers address changing consumer needs…

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    • Catalina Launches Segment-Targeted Load to Card with Targeted Digital Coupon Offers at Scale

      SL2C allows brands to segment offer values and purchase requirements for each consumer in a category based on shopping behavior

      Catalina, the personalized digital media company, is introducing an all new purchase-based digital coupon solution called Segment-Targeted Load to Card (SL2C).  An industry first, Catalina leverages scaled shopper insights to deliver targeted offers to shoppers based on their past purchases. SL2C improves the impact and value of any campaign by…

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    • Catalina Appoints Andy Heyman As CEO

      Catalina, the personalized digital media company, announced today that Andy Heyman has been appointed Chief Executive Officer. Mr. Heyman previously held the position of senior vice president and president of NCR Financial Services for NCR Corporation, a global leader in omni-channel solutions that enable more than 550 million transactions daily…

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    • Catalina Introduces Flexible Time-Off Policy

      Catalina, the personalized digital media company, today announced a new Flexible Time-Off policy giving employees more freedom and encouraging a strong work-life balance. Instead of balancing a predetermined set of vacation days each year, employees will now have the opportunity to manage their personal time off in partnership with their…

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    • Tampa Bay Business Journal Honors Catalina with Big Data and Analytics Initiative of 2016 Award

      St. Petersburg, Fla. (September 12, 2016)— Catalina, the personalized digital media company, recently was recognized by the Tampa Bay Business Journal for its Big Data and technology leadership with two separate awards, including Best Big Data and Analytics Initiative and finalist for CIO of the Year. Catalina’s Big Data Initiative,…

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    • Catalina BuyerVision Adds Cross-screen Desktop and Mobile Shopper Marketing Campaigns, Powered by Retail Solutions’ Ansa, to Their Ad Network Capability

      BuyerVision Shopper Solution Powered by RSi’s Ansa Delivers Store-level Targeting, Optimization and Measurement

      Catalina BuyerVision®, the leading purchase-based targeting enabled digital advertising network for CPG brands, and Retail Solutions Inc. (RSi), a global retail analytics leader, today announced that BuyerVision has added Ansa-powered campaigns to its cross-screen advertising network capabilities. Called BuyerVision Shopper, the offering now gives CPG brands another powerful way to…

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