• Latest Press Releases

    • Pandemic Fuels Wine Sales At Grocery & Convenience Stores Per Latest Shopping Data Shared By Catalina And Koupon

      E. & J. Gallo and The Wine Group See Strong Category Uptick

      Having closely tracked the impact of COVID-19 on buying behavior in grocery and drug stores since mid-February, shopper intelligence leader Catalina has compared sales data with its partner Koupon, the leading promotion solution provider for small format retail, to gain a more holistic understanding of the pandemic’s impact on cross-channel…

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    • Catalina Launches In-store Partner Media Network Initially With Insignia, Valassis And Valpak

      Unprecedented Open-Ecosystem Platform Will Deliver Greater Value to Retailers, CPG Brands and Shoppers

      For the first time in its 37-year history, shopping intelligence leader Catalina is providing unprecedented access to its exclusive in-store media network–which reaches 91 million U.S. households–to respected fellow industry leaders who have helped pioneer the consumer products promotions industry. Dubbed the Catalina In-Store Partner Media Network, this unprecedented move…

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    • Catalina Names Robert Reich Chief Financial Officer

      Robert “Bob” Reich is joining shopper-intelligence leader Catalina as Chief Financial Officer, effective immediately. As a member of the company’s executive committee, Reich will report directly to CEO Wayne Powers. “Bob is an accomplished leader with over 25 years of business and financial management expertise with public and private equity-sponsored…

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    • Catalina Partners With Starlite Media To Provide Fourth Screen To Help U.S. Retailers And Brands Deliver More Timely, Relevant Offers & Messages To Shoppers

      Now brands & retailers can provide an integrated experience across mobile, desktop, TV and digital place-based media to help shoppers discover products, valuable promotions and localized public service content

      Catalina’s new Digital Place-Based Network includes full-motion digital signage at store entrances

      Today, shopper intelligence-leader Catalina introduced a partnership with Starlite Media to co-sell large-format, full-motion digital signage at the entrances of select grocery and drug stores nationwide as a new component of its growing Digital Place-Based Network. Through this partnership, Catalina is extending its in-store, digital and online network to include…

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    • In Midst Of Covid-19 Pandemic, Catalina Launches Interactive Map Showing How Shopping Decisions Vary State By State

      Map Features National, Regional & Statewide Perspectives on Week’s Hottest-Selling Categories, Which Currently Include Flour, Baking Mixes and Household Cleaning Supplies

      Panic Buying Drops Nationwide as Foot Traffic in Stores Declines, While Basket Sizes Continue to Increase

      To demonstrate the profound impact the COVID-19 pandemic is having on shopping decisions and buyer behavior across the U.S., Catalina Marketing has launched an interactive map on its website. The map reports sales data across 78 major grocery and drug categories from states across the U.S., plus the District of…

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    • 81 Percent Of Brands Struggle To Meet Consumer Desire For Personalized Engagement — Fail To Act In The Moment Of Need, CMO Council Study Finds

      Marketing leaders share advice for gleaning timely, actionable insights to drive sales and loyalty

      A new survey of 150 marketing executives finds most marketers lack the necessary data, analytics and real-time systems needed to respond quickly to consumer behavior and intent. Only 3 percent of marketers believe they are exceptionally effective in turning data and intelligence into marketing action, while 72 percent admit it…

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    • Covid-19 Continues To Profoundly Impact Shopper Behavior And Buying Decisions At Retail

      Many Categories Previously in Decline Such as Bleach, Aluminum Foil, Canned Meat Stews and Fire Logs Experience Resurgence

      Prospect of Working from Home and “Sheltering in Place” also Leads to Sales Increases for Books, Magazines, Toys, Puzzles, Contraceptives & More

      Total Dollar Sales Per Store Up 60% as Store Trips Increase 17%, Basket Sizes Increase 37%

      Catalina Marketing, the leader in shopper intelligence and personalized digital media for CPG brands and retailers, has continued to mine its unparalleled Buyer Intelligence Database for the fourth consecutive week to track sales in those categories experiencing either spikes or declines as the U.S. population pays closer attention to the…

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    • Catalina Identifies Shopper Insights Into Decade’s Three Hottest Growing Categories: CBD, Plant-based, and Premium Pet Food

      CBD Shoppers Soar 510%; Non-Dairy Yogurt Buyers Grow 45%; Heavy Premium Pet Food Buyers Are 3x More Valuable

      To help its CPG and retail customers invest marketing budgets wisely and better target those shoppers most likely to buy their brands, Catalina, the market leader in shopper intelligence and personalized digital media, has taken a deep dive into its unprecedented Buyer Intelligence database to identify hot shopping trends related…

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    • Catalina Reinforces Its Digital And U.S. CPG Sales Teams With Key Hire And Promotions

      Catalina, the leader in shopper intelligence and personalized digital media for CPG brands and retailers, has hired a Turner Broadcasting/Warner Media vet to head its digital sales team on the East Coast, and promoted three key leaders on its U.S. CPG sales team to further accelerate the business momentum the…

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    • Catalina And Koupon Form Partnership To Deliver Richer Shopper Insights, Targeting And Cross-channel Measurement

      CPGs and C-store retailers will have visibility into consumers’ cross-channel purchase behaviors to drive more effective campaigns

      Catalina, the leader in shopper intelligence and personalized digital media for CPG brands and retailers, is forging a partnership with Koupon, the leading promotion solution in small format retail. This partnership signifies the growth and importance of the C-store channel and will provide C-store retailers and CPGs with a more…

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    • Catalina Marketing Identifies Holiday Gift & Meal Shopping Trends Nationwide

      What’s Filling Grocery Carts This Holiday Season?

      With year-end holiday shopping shifting into high gear as parties, feasts and gift exchanges with family and friends fill calendars nationwide, Catalina Marketing has analyzed its unequaled shopper behavior database to determine which grocery and gift categories will surge in the days leading up to the year-end holiday marathon. For…

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