• Latest Press Releases

    • Covid-19 Continues To Profoundly Impact Shopper Behavior And Buying Decisions At Retail

      Many Categories Previously in Decline Such as Bleach, Aluminum Foil, Canned Meat Stews and Fire Logs Experience Resurgence

      Prospect of Working from Home and “Sheltering in Place” also Leads to Sales Increases for Books, Magazines, Toys, Puzzles, Contraceptives & More

      Total Dollar Sales Per Store Up 60% as Store Trips Increase 17%, Basket Sizes Increase 37%

      Catalina Marketing, the leader in shopper intelligence and personalized digital media for CPG brands and retailers, has continued to mine its unparalleled Buyer Intelligence Database for the fourth consecutive week to track sales in those categories experiencing either spikes or declines as the U.S. population pays closer attention to the…

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    • Catalina Identifies Shopper Insights Into Decade’s Three Hottest Growing Categories: CBD, Plant-based, and Premium Pet Food

      CBD Shoppers Soar 510%; Non-Dairy Yogurt Buyers Grow 45%; Heavy Premium Pet Food Buyers Are 3x More Valuable

      To help its CPG and retail customers invest marketing budgets wisely and better target those shoppers most likely to buy their brands, Catalina, the market leader in shopper intelligence and personalized digital media, has taken a deep dive into its unprecedented Buyer Intelligence database to identify hot shopping trends related…

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    • Catalina Reinforces Its Digital And U.S. CPG Sales Teams With Key Hire And Promotions

      Catalina, the leader in shopper intelligence and personalized digital media for CPG brands and retailers, has hired a Turner Broadcasting/Warner Media vet to head its digital sales team on the East Coast, and promoted three key leaders on its U.S. CPG sales team to further accelerate the business momentum the…

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    • Catalina And Koupon Form Partnership To Deliver Richer Shopper Insights, Targeting And Cross-channel Measurement

      CPGs and C-store retailers will have visibility into consumers’ cross-channel purchase behaviors to drive more effective campaigns

      Catalina, the leader in shopper intelligence and personalized digital media for CPG brands and retailers, is forging a partnership with Koupon, the leading promotion solution in small format retail. This partnership signifies the growth and importance of the C-store channel and will provide C-store retailers and CPGs with a more…

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    • Catalina Marketing Identifies Holiday Gift & Meal Shopping Trends Nationwide

      What’s Filling Grocery Carts This Holiday Season?

      With year-end holiday shopping shifting into high gear as parties, feasts and gift exchanges with family and friends fill calendars nationwide, Catalina Marketing has analyzed its unequaled shopper behavior database to determine which grocery and gift categories will surge in the days leading up to the year-end holiday marathon. For…

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    • What’s Cooking For Thanksgiving Around The Country?

      Catalina Marketing Identifies Holiday Meal Shopping Trends Nationwide

      As grocery shoppers nationwide start to fill shopping carts in anticipation of America’s annual Thanksgiving Day feast, Catalina Marketing has taken a deep dive into its unrivaled shopper behavior database to identify those categories poised for huge sales spikes in the days leading up to the holiday. In analyzing actual…

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    • Catalina Taps Wayne Powers As Chief Executive Officer To Lead The Transformed Company’s Next Phase

      Powers and extended leadership team to build upon Catalina’s recent advancements in personalization and measurement to accelerate growth across the U.S., Europe and Japan

      Former CEO Jerry Sokol to continue as strategic advisor to the company

      Catalina, the market leader in shopper intelligence and personalized digital media, has named Wayne Powers as President and Chief Executive Officer, effective immediately. Powers will succeed Jerry Sokol Jr., who will serve as a strategic advisor to Catalina to support a seamless leadership transition. Powers most recently served as President…

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    • Catalina Expands Its Leadership Team In Tokyo To Accelerate Growth Across Japan

      Brett Wayn Named President and CEO of Catalina Japan, Sean Chu Named Chief Revenue and Marketing Officer

      TOKYO, Oct. 9, 2019 – Brett Wayn, who joined Catalina Marketing Japan as interim Chief Operating Officer in Nov. 2018, has been named President and CEO of the growing operation. Meanwhile, Sean Chu has been hired as Chief Revenue & Marketing Officer, reporting to Wayn. “Japan is recognized worldwide for…

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    • Catalina Launches “Nerd On Your Side” Ad Campaign Via DNA

      B2B Effort Highlights How Company’s Deep Data Expertise Measurably Lifts Sales

      ST. PETERSBURG, FL, August 22, 2019 – Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, is launching a new B2B ad campaign that celebrates “the nerd on your side” company narrative – as personified by its team of data nerds who…

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    • Examining Measurement Methods In Quest For Growth

      The CMO Club and Catalina Marketing Issue Call for Holistic Approach to Multi-Touch Attribution

      TAMPA, FL, August 21, 2019 - The CMO Club, in thought leadership with Catalina Marketing, has fielded research among senior marketing executives across the country to create a CMO Club Solution Guide addressing “The REAL Drivers of Brand Growth in a Digital World.” The guide offers insights into the importance…

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    • Leadership Moves At Catalina Underscore Commitment To Forging Strategic Partnerships And Fortifying Digital Media Offering

      Industry Vet West Naze Joins Catalina as SVP, U.S. Digital Sales

      Brian Dunphy Promoted to SVP, Digital Business & Strategic Partnerships

      ST. PETERSBURG, FL, August 4, 2019 –Catalina Marketing has hired accomplished industry veteran West Naze as SVP, U.S. Digital Sales as part of its continuing reinvention into an innovative digital and data product company to better serve brands, retailers and agencies by effectively and measurably turning shoppers into buyers. Additionally,…

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