• News Articles – April 2018

    • Catalina Launches Ad2Offer, Digital Incentive Solution That Increases Ad Performance and Drives Increased Sales

      Catalina, the shopper intelligence and personalized digital media company, today announced availability of Ad2Offer, a breakthrough solution that combines precision-targeted digital advertising with seamless redemption of purchase incentives to drive exceptional sales results for brands and retailers.

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    • Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions

      Catalina, a digital media company focused on shopper data and personalizing discounts and offers, on Thursday launched a platform that ties online advertising to store purchases through discounts and offers, and then tracks the transaction back to advertisements that ran on a desktop or a mobile device.

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    • Report: Nonfat ice cream, sparkling water and frozen foods drive center store growth

      As Catalina points out, the center of the grocery store is a major trip driver, touching 81% of consumer store visits and 60 annual visits per shopper per year. The problem is that sales within the section are falling as people increasingly shop the perimeter.

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    • Center Store Stays Vital Via Product Innovation

      Shopper intelligence firm Catalina has unveiled new research showing that the center store is still a key driver of trips and volume for grocers, with more than 99 percent of all shoppers buying from the section last year. According to “The Center Store Revolution: Innovation Drives Trips and Category Growth,”…

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    • Search Terms Reflect A Change In Grocery Shelves

      Finding keywords that speak to consumer preferences isn't easy. So if product categories shelved in center-store aisles have become more important, per a new Catalina study, then using product segment words to promote the items in paid search ads should become a key campaign driver.

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    • Center store remains ‘vital driver’ of store trips, Catalina reports

      Center store remains a vital driver of trips and volume for grocery retailers, Catalina shared in a new survey published Wednesday. More than 80% of all baskets contain a center store purchase, the St. Petersburg, Fla.-based shopper intelligence firm stated.

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    • Study: Center store is “alive and well”

      Though fresh and prepared foods have grabbed the spotlight these days, grocery retailers shouldn’t overlook the trip- and sales-driving capabilities of the center store, new research from Catalina shows.

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