• News Articles – June 2016

    • The Future Of Ecommerce And How Search Fits In

      The digital shelf is becoming increasingly competitive. Brick-and-mortar market share doesn't guarantee an advantage for brands when it comes to ecommerce.

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    • Catalina Introduces Investment Planner

      Catalina, the personalized digital media company, is offering Catalina Investment Planner, a marketing planning application that company officials say allows CPG brands and retailers to identify their profitable growth potential by leveraging insights from 260 millions shopper IDs and 16 billion shopper transactions.

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    • The Case For Paper In A Digital Age

      After a few digital decades, it turns out that people still use paper. Despite the ubiquity of smartphones, casinos, cash registers, and coupon companies still use paper.

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    • FMI CONNECT: Brown, Murphy Honored for Industry Service

      The Food Marketing Institute kicked off its 2016 FMI Connect general sessions by honoring two industry veterans for their service.

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    • Catalina Launches Marketing Investment Tool

      St. Petersburg, Fla.-based personalized digital media provider Catalina today at the FMI Connect expo in Chicago announced Catalina Investment Planner, a marketing planning application that allows CPG brands and retailers to identify their profitable growth potential by leveraging insights from 260 million shopper IDs and 16 billion shopper transactions.

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    • Food Forum: Where Traditional Meets Digital

      Retailers must learn how to engage shoppers based on their actual preferences and behaviors. Dramatic changes are occurring in the grocery,drugstore and mass retailer landscape. Many consumers today are shopping at multiple retailers, looking for a greater sense of community and seeking a wider range of services from...

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