• News Articles – February 2016

    • Catalina’s My Favorite Deals Program Goes Omnichannel to Bring Customer Engagement Beyond the Grocery Store

      Catalina Marketing’s My Favorite Deals program, already an established tool for customer engagement, is expanding to include additional channels of interaction. By bringing the program to email, mobile, and online channels, the company hopes to enable engagement with all of a retailer’s customer base as opposed to the...

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    • From Underdog To People's Choice

      According to Catalina’s 2015 Mid-Year Review, total sales volume for 62 of the Top 100 brands declined by an average of over 4%. So who grew and what does it mean? Private label and new brands, and it goes far beyond just “Innovate or Die.”

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    • Report: Loyalty Program Memberships Up, Participation Down

      NEW YORK – A new report says memberships in loyalty programs are growing rapidly but active participation in programs is falling. Why? Most programs are undifferentiated and rely largely on discounts, according to eMarketer’s report, “Loyalty Marketing: Creating Stickiness in a Distracted World.”

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    • New Catalina Loyalty Programs Build Loyalty for Both Brands and Retailers

      As direct trade offers continue to decline in effectiveness, new ways of engaging CPG shoppers must be devised that benefit both the manufacturer and retailer. Catalina Marketing believes it may have an answer to this quandary, creating a type of loyalty program simply called Catalina Category Marketing, or...

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    • Report: Power Of Consumer Choice Drives Successful Data-Driven CPG Product Promos

      With CPG manufacturers and retailers searching for efficient marketing solutions to drive revenue growth and share, a new report by personalized digital media company Catalina finds that offering consumers greater choice in promotional campaigns increases response rates and moves more volume.

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    • Marketers Still Heavily Prioritize Acquisition Spending

      Memberships in loyalty programs are expanding rapidly while active participation in programs is falling. The reason is simple: Although the barriers to joining programs are lower than ever, most programs are undifferentiated and rely largely on discounts, as explored in a new eMarketer report “Loyalty Marketing: Creating Stickiness...

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    • For CPG Shoppers, Personalized, ‘Multi-Tier’ Digital Coupons Lift Purchase Volume Of Individual Items

      Supermarket brands have long relied on coupon sections included in newspapers to drive sales, but consumer packaged goods-focused data and advertising network Catalina aims to show that its digital update of those old Free Standing Inserts (FSI) can do more to increase brand volume and loyalty for promoted...

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    • Want Radical Innovation? Innovate Around Your Craziest Customers

      You might be surprised to learn that just 2% of shoppers can account for as much as 80% of your total sales volume.Two percent. (A decade ago, before sophisticated analysis of frequent shopper data, marketers thought it was 20%. And they were wrong.)

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    • Technology Holds Key to Future of Grocery Shopping

      What is the future of grocery shopping?
       
      Experts answered that question in late January in presentations at the annual Food Marketing Institute’s Midwinter Executive...
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