• News Articles – November 2015

    • Innovation: Personal Drive to Store and intelligent data collection on / off-line

      Today, customize the online experience and meet the expectations of customers has become a necessity for brands and retailers.

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    • Couponing Big Data + = On-line Promotions custom shops

      In the world of retail and consumer goods, the use of the promo is still common.

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    • Load up: Hit the store soon to save on Thanksgiving dinner

      The time to shop and save for Thanksgiving dinner is now, not next week, a deals analyst said.

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    • It’s the real thing

      “Authenticity” is being peddled as a cure for drooping brands

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    • CPG Trends

      CPG, an integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising professionals.

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    • Optimizing For Nutrition

      One thing both Democrats and Republicans agree on and you hear in the debates on both sides of the aisle is that during the last seven years in America, the rich have gotten richer and the poor have gotten poorer.

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    • Carrefour with Catalina

      Carrefour Italy has signed a commercial agreement with Catalina, a leader in 'analysis of the buying behavior of the shopper with the goal of delivering personalized coupons.

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    • The drive-to-shop according Catalina.

      Founded in 1983, Catalina is a pioneer agency in the operation of multichannel customer data.

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    • How Ineffective Promotions Are Dragging Down Top CPG Brands

      Catalina recently released a report revealing that the top 100 CPG brands saw sales and market slip significantly in the past year.

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    • The Push and Pull of Private Label

      By pulling consumers into stores and pushing them away from national brands, private label programs have become an integral part of any successful grocer’s operation.

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