• News Articles – October 2015

    • Trends in trying, buying new products 'more based on an individual'

      New products and line expansions are critical to a brand’s growth and success. However, in terms of new product launches’ failure rate in the U.S., it's between 60% and 80%, according to Catalina, a provider of personalized digital marketing strategies for CPG brands. That’s significant for an industry that makes new…

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    • How Ineffective Promotions Are Dragging Down Top CPG Brands

      Catalina recently released a report revealing that the top 100 CPG brands saw sales and market slip significantly in the past year. This was quite a surprise to many. While many are aware that large manufacturers have been losing market share to smaller ones for years, most assumed top brands were…

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    • Survey of Surveys: In Shadow of Big Brands’ Declines, Entrepreneurs Grow

      When you talk to a small CPG brand about what they hope to see sales-wise, with stars in their eyes, they often speak to performing as well as Hershey’s, Pepsi, Campbell. But as recent studies have indicated, life out there in the wild CPG world is getting harder and harder…

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    • Catalina Reports Declining Customer Loyalty and Total Sales Volumes for Top CPG Brands

      On almost every front, the marketplace has become overcrowded. Growing competition, media fragmentation, increased product choices, and legions of socially connected consumers imbued with the power to make more informed purchasing decisions have all resulted in a customer engagement landscape that makes it extremely difficult to win brand loyalty.

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    • Report: A Challenging Market For Top CPG Brands

      Catalina, the personalized digital media company, has released the findings of its Mid-Year Performance Report on the Top 100 CPG brands. The results show a slight decline in sales volume despite growth in every major category in which these brands compete. The study underscores the highly...

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    • Top CPG Brands Languish In Sales

      Midyear report from Catalina shows that the top 100 CPG brands are continuing to underperform. The top 100 CPG brands aren’t performing well on retail shelves, according to the latest report from Catalina Marketing. <div></div>

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    • Why are the top 100 CPG brands underperforming in most of the categories in which they operate?

      If you needed further proof that bigger does not correlate with better in the CPG market, a new report from digital marketing expert Catalina reveals that the top 100 brands are underperforming in most of the categories in which they operate.

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    • Private label threat to top CPG brands

      Sales volumes and market shares for the top 100 CPG brands in the US have fallen over the past year, according to a new study which also reports a significant shift to private label.

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