• News Articles – August 2015

    • Fewer Than 1% of Shoppers Drive Sales Volumes for New Products, Finds Catalina Report

      In the CPG industry, generally-recognized failure rates for new product launches range from 60%-80%. Catalina, the personalized digital media company, hasreleased a new report, entitled New Product Traction Through Targeted Shopper Interaction: How New Product Success Hinges on Small Concentration of Shoppers, which demonstrates the critical importance of data-driven shopper engagement in…

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    • Why Most New Products Flop – And How Coupons Can Help Coupons In The News

      Hundreds of coupons for new products appear in our Sunday newspaper inserts every year. Nearly two-thirds of shoppers say they like using coupons to try new products. But as many as 80% of all new grocery products fail to catch on.

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    • Most Consumer Packaged Goods Product Launches Fail

      Up to 80 percent of new product launches in the consumer packaged goods (CPG) industry fail, reveals a new study. Conducted by Catalina, "New Product Traction Through Targeted Shopper Interaction" (registration required) looked into the buying behaviors of 45 million shoppers for the top 50 new, best-selling food and beverage products.

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    • CPG Launches Depend on Few Households

      Most new CPG launches fail, in part because of the very small percentage of households – less than 1% – that drive most sales volumes for such products, a new study has shown.

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    • Very Few Customers Decide Fate of New CPG Items

      A surprisingly small number of consumers makes or breaks new CPG products. According to a study from personalized digital media company Catalina, less than 1% of consumers drive the vast majority of volume for most new CPG products.

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    • Targeted Marketing Will Boost New Product Success, Catalina Report Finds

      CPG marketers bringing a new product to market don't need to break the bank on a national advertising campaign, according to a new study from Catalina, they just need to idenfity and market to the small number of early adopters.  

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    • Personalizing Digital Experiences: A Conversation With Catalina CTO Steve Rubinow Insights for the C-Suite

      While in Chicago at the recent CIO Leadership Exchange event Katie Lett was talked with Catalina’s Chief Technology Officer Steve Rubinow about big career risks he has taken that have paid off and why you should never get too comfortable at your job.

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    • Precision Targeting: CPGs Must Engage Elite 1 Percent to Launch New Products

      Consumer packaged goods marketers have long been aware they play a high-stakes game. Growth for them depends on successful new products and line extensions, but the failure rate for new listings has long hovered at around 80%. Now a study released by Catalina offers them a cure for their age-old…

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    • 0.7% of Shoppers Drive 80% of Volumes of New Food & Beverage Products, Reveals Catalina Study

      We’ve all heard of the 80:20 rule, but new research* from digital marketing expert Catalina shows that just 0.7% of shoppers are driving 80% of the volumes of new food and beverage products, while just 11% of shoppers that try a new product are still buying it a year later….

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    • The Other ‘1 Percent’ — Only A Sliver Of Shoppers Drive Sales For New CPG Itemsr

          Adding a new line of consumer packaged goods from an established brand product has never been harder, even though the amount of such label extensions have dropped considerably in the past few years, research from Catalina has found.  

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    • Less Than 1% Of Shoppers Drive Sales Volume For Typical New CPG Product

      In the CPG industry, generally-recognized failure rates for new product launches range from 60 to 80 percent.Catalina, the personalized digital media company, has released a new report called “New Product Traction Through Targeted Shopper Interaction: How New Product Success Hinges on Small Concentration of Shoppers,” which demonstrates the critical importance of data-driven…

      Read More
    • New Product Success Depends on Targeted Marketing

      CPG marketers bringing a new product to market don't need to break the bank on a national ad campaign, according to a new study from Catalina. But they do need to identify and market to the small number of early adopters.  

      Read More
    • Launching CPG Product Harder Than Launching A Rocket

      It's hard, very hard to reach escape velocity with a new CPG product. Failure rates range from 60% to 80%, according to a raft of data from digital media firm Catalina. The company's “New Product Traction Through Targeted Shopper Interaction” shows that consumer concentrations of less than 1% drive the vast…

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    • CPG Retailers See Significant Sales and Loyalty Boost From Personalized Customer Engagement

      There is no denying that competition for customer loyalty is tough for all brands today. Along with technology, customer expectations are rapidly evolving. People now have more choices, as digital and social technologies have given consumers more power, and the entire customer engagement landscape has become increasingly complex and segmented….

      Read More
    • CPG Retailers See Significant Sales and Loyalty Boost From Personalized Customer Engagement

      There is no denying that competition for customer loyalty is tough for all brands today. Along with technology, customer expectations are rapidly evolving. People now have more choices, as digital and social technologies have given consumers more power, and the entire customer engagement landscape has become increasingly complex and segmented.

      Read More