• News Articles – July 2015

    • MicroStrategy Announces Second Quarter 2015 Financial Results – MarketWatch

      “The new HTML5 interface in version 10 is a game changer,” said Kevin Curley, Executive Director of Business Intelligence at Catalina Marketing.

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    • Unraveling the Mysteries of Mobile Marketing

      Mobile consumers exercise tremendous where-and-when control over their buying decisions. Marketers must be at the ready to respond to these savvy consumers' mobile interactions.

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    • The CIO’s balancing act: Melding the technology and business aspects of the role

      Steve Rubinow, CIO of Catalina Marketing, shares a simple test to determine whether the CIO has achieved this, in this interview at the 2015 SAS Executive Conference.

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    • Bimodal IT Doesn't Mean Bipolar Organizations: The Path to IT Transformation

      Read what Catalina’s CTO, Steve Rubinow, says about running a good data center along with what he and other digital business leaders need.

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    • Catalina Makes Circular More Relevant To Shoppers

      Catalina is enabling retailers to target individual consumers with My Favorite Deals, an omnichannel listing of the most relevant upcoming deals for a particular shopper.

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    • Catalina Launches Personalized Circular Deals

      Digital media company Catalina is launching a new solution that personalizes the deals found in weekly retail ad circulars.

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    • ‘Preference Engine’ Goes Beyond Coupons

      Using its shopper-history database and a personalization or “preference engine,” digital media company Catalina offers a new service to retailers that can give customers deals based on what they have purchased in the past.

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    • Catalina’s 'My Favorite Deals' Personalizes Ad Circulars

      Catalina’s new "My Favorite Deals" solution is a way for retailers to drive greater sales and customer loyalty, and promises a more personalized, meaningful experience for shoppers.

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    • Shopper Tracker Catalina Rolls Out Targeted Circular Platform, ‘My Favorite Deals’

      Consumer packaged goods-focused data and advertising network Catalina is making its weekly product recommendation tool, My Favorite Deals, available to its 28,000 retail partners in the US, as local shops begin to embrace the concept of omnichannel marketing more fully.

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