• News Articles – December 2013

    • IPG Media Lab: 2014 Means Mobile-First, Data-Driven Experiences

      […]Catalina Marketing Solutions developed a prototype for an app [Scan It! Mobile] and we're working closely with them and showcasing their prototype in our lab. It's live in [the supermarket chain] Stop & Shop. They provide data that helps inform our thought leadership and we help feed back to them…

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    • Slowly But Surely, Mobile Evolves

      [...]Grimes of Catalina believes the future is in so-called utility apps for the entire shopping trip that communicate promotions, but also help shoppers organize their purchases by allowing them to scan items as they go and bag them as they like. Catalina plans to add a mobile payment component...
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    • Grocery Chains Target The 0.7 Percent With Mobile Offers

      Those coupons that used to be available from red dispensers on grocery store shelves and have moved more recently to offers printed at checkout, are increasingly moving to mobile phones. That’s courtesy of Catalina, a marketing company which helps retailers and grocery chains understand what individual customers want and then…

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    • Boston Drives Mobile Commerce Division for Marketing Giant Catalina

      A mobile commerce business formerly known as Quincy-based Modiv Media has doubled its workforce after being acquired in 2012 by Florida-based marketing firm Catalina and relocating to South Boston. The workforce, which is driving Catalina Marketing Corp.'s mobile commerce business, grew to about 60 employees this year, and the team…

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    • Grocery Chains Target The 0.7 Percent With Mobile Offers

      Those coupons that used to be available from red dispensers on grocery store shelves and have moved more recently to offers printed at checkout, are increasingly moving to mobile phones. That’s courtesy of Catalina, a marketing company which helps retailers and grocery chains understand what individual customers want and then...

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    • Tablets & Serving Restaurant Customers at 100,000 Tables

      […] An early example of this was by supermarket chain Stop & Shop, which provided shoppers with scanning guns so they could scan and bag their own groceries. This was before the proliferation of smartphones, so the stores provided the technology. The company eventually expanded the scanning capabilities to smartphones….

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    • Supermarkets Introduce Personalized Pricing

      As more supermarkets experiment with "personalized pricing," the more likely it becomes that you and the shopper standing next to you will pay two different amounts for the same quart of milk. Same store, same milk, different prices. [...]

      John Caron, vice president of Catalina Marketing, tells ABC News that...

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