• News Articles – October 2013

    • Stores Weigh Risks and Rewards of Going Mobile

      [...] "In a grocery store the best indication of where someone is is the product just scanned," said Patrick Moorhead, VP-mobile at Catalina Marketing, the grocery and CPG data powerhouse that supports the Scan-It system used in 360 Ahold-owned Stop & Shop and Giant Stores. That real-time location data can...

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    • How to Better Personalize for Mobile

      Natanya Ray, Director of Product Marketing – Digital for Catalina Marketing, spoke with Kristina Knight on how the BuyerVision Mobile platform will lead to better personalization for mobile users. BuyerVision allows CPG brands to deliver personalized mobile advertising to up to 70 million households. It is discussed how demographic targeting…

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    • Catalina BuyerVision Helps CPG Brand Personalize Ads; Track In-store Sales

      [...] Campbell Soup Co. ties personalized ad buys to in-store sales lift in new pilot. Campbell Soup Co. ran a pilot mobile program this year that delivered personalized ads to consumers based on past purchasing behavior. Campbell’s Pace brand used a new mobile advertising platform with Catalina Marketing to examine...

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    • Catalina Unveils An In-Store Mobile Platform for Grocery Retailers

      [...]

      Catalina has released a mobile platform for grocery retailers and consumer packaged goods manufacturers to send an in-store shopper personalized offers based on her location within a store, transaction history, and the items she scans in the aisles with her smartphone. The technology also allows a consumer to add...

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    • Mobile Shopping & the Asset of the Physical Store

      For mobile shoppers, brick and mortar still rules. That was the key message repeated in various ways at an opening panel at Money2020 in Las Vegas today. Members of the panel, titled Loyalty and m-Commerce: Making In-Store Mobile Commerce Personal, were Mike Grimes, SVP of Catalina and Keith Anderson, VP…

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    • Catalina Modularizes its Personal Mobile Platform for CPG Retail

      Catalina, a personalized digital media company, unveiled its modularized approach to mobile commerce, that is designed to enable CPG retailers to incorporate scan and bag, asset protection, personalized media and geo-fenced engagement into their existing mobile applications.
      Catalina's new approach, based on its in-store mobile commerce platform, allows retailers...
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    • Location-Based Shopper Analytics

      [...]

      But shopper marketing is not like real estate. Location isn’t everything. “It can help personalize, but location as the only context for messaging? It doesn’t work,” says John Caron, director of marketing for Catalina, a global “precision marketing” firm with U.S. headquarters in St. Petersburg, Fla.

      Moreover,...

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