• News Articles – March 2013

    • Catalina Launches Mobile Ad Targeting Service

      Point-of-sale data giant Nielsen Marketing has launched a mobile ad targeting solution called BuyerVision Mobile, through which CPG brands can deliver relevant ads to consumers, based on their previous in-store purchasing history.

      Last year, the firm introduced online purchase-based targeting solution BuyerVision, which sends specific product ads to potential audiences....

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    • #SBLB - Todd Morris, Catalina EVP, Mobile and Marketing

      Todd Morris, Catalina EVP, Mobile and Marketing interviewed by Leo Burnett Worldwide at 2013 SXSW

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    • How Data Supports Customer Service To Improve ROI

      Amazon is No. 1 in customer service, even above Nordstrom, according to Todd Morris, EVP brand development at Catalina. The reason? Personalization, he told South by Southwest attendees during a session titled "Death by Demographics: Killing Off your Ad Budget." Retailers and marketers need to become personal assistants through personalized...

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    • Catalina Announces BuyerVision Mobile, Powered by 4INFO

      There’s great news for the CPG brands of the world. Catalina announced the launch of BuyerVision Mobile this week at SXSW. We’re excited about this, because our AdHaven platform is the engine behind BuyerVision Mobile. The market is already showing interest, and both Advertising Age and Mobile Marketer have covered...

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    • Campbell Soup Co. ties personalized ad buys to in-store sales lift in new pilot

      ...Campbell’s is leveraging Catalina’s newly launch BuyerVision Mobile platform for the campaign. The platform, which was developed with help from Nielsen and 4Info, includes 70 million households whose mobile devices have been identified, anonymized and tied to recent purchasing data.

      One of the challenges facing brands in trying to deliver...

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    • Complete SXSW Coverage & Wrap-up: Interview with John Caron

      One of the themes we heard repeatedly by ad industry executives we interviewed at SXSW Interactive over the weekend was the focus on me.

      Not technically me, me, but the idea of extreme personalization. Though I have to admit, interviewees talking about “me” while not referring to themselves took a...

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    • I have seen the future of retail and it looks like an Oreo

      [...]That same level of data can be used to significantly tighten the focus of marketing campaigns. Another panelist, Catalina Marketing’s executive V.P. of mobile and marketing Todd Morris, said his company had analyzed grocery story data from loyalty programs and discovered a significant decline in the sales of Lunchables —...

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    • Catalina Launches Personalized Mobile Advertising For CPG Brands

      Personalized digital media company Catalina has unveiled BuyerVision Mobile, the mobile ad solution for CPG brands that delivers personalized media based on in-store purchase history. - 

      Already reaching more than 230 million shoppers through its in-store media network, Catalina’s new offering was developed to deliver personalized mobile advertising to 70...

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    • Catalina Unveils Targeted Mobile Ad System

      At the 2013 SXSW Interactive Festival here, Catalina, St. Petersburg, Fla., unveiled a mobile ad system for CPG brands — called BuyerVision Mobile — with the ability to deliver personalized offers based on a shopper’s in-store purchase history, and then measure the impact on store sales.


      Campbell Soup is...

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    • Catalina Will Target Mobile Ads Based On In-Store Purchase History

      Catalina Marketing, best known for Checkout Coupons that offer deals based on what people buy, is launching a mobile-ad network based on a similar premise -- targeting people in mobile apps or websites based on their household-purchase history.

      BuyerVision Mobile will reach 70 million U.S. households, more than the 58...

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    • Apps: The New Corporate Cost-Cutting Tool

      ...

      Catalina Marketing, a retail-focused digital media company based in St. Petersburg, Fla., provided some of the technology behind the self-checkout apps at both chains. The company's sales brochure promises its app technology "lowers your front-end labor costs by 10%-15%."

      "If a retailer is all about passing operating costs on...

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