• Latest News

    • Why You Need to Invest in Your Marketers

      Marketers are at the mercy of their devices and their inboxes and have a tough time focusing. Half of them feel they are not worthy of their peers, and only half feel fulfilled as professionals. Those are some of the findings from a MarketingProfs report released in January.

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    • Catalina turns laser focus to data as it personalizes the shopping experience

      Catalina, a St. Petersburg-based digital marketing firm, knows what you like to buy and why you like to buy it. The company, once known best for the printed coupons handed to a shopper at check-out in the grocery store or drug store, has transformed into a big data operation, with…

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    • Catalina emerges from Chapter 11 with renewed focus on artificial intelligence

      The company is investing heavily on open architecture that can personalize a shopping experience.

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    • Rightsizing data science: How to architect analytics around the business need

      Large, successful companies are increasingly embracing the value of the data science function and its potential to deliver powerful insights, better outcomes and personalized customer experiences.

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    • Catalina Debuts Breakthrough Multi-Touch Attribution Solution---Real-time Tracking of Advertising's Impact on In-Store, Item-Level Purchases

      Catalina Multi-Touch AttributR™ Solves Major Challenge for CPG Brands and Retailers Seeking Granular Understanding of Digital and In-store Media Campaign Performance

      Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced Catalina Multi-Touch AttributR™, a groundbreaking attribution solution that provides CPG marketers with a granular, real-time view of national campaign performance in stores at the UPC-level.

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    • Catalina Receives Court Approval of "First Day" Motions to Support Business Operations

      Obtains Interim Approval to Access Up to $125 Million in New Financing

      Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced that the U.S. Bankruptcy Court for the District of Delaware granted the company interim approval for all of its first day motions related to its pre-packaged Chapter 11 restructuring. Collectively, the orders…

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    • Catalina Enters Restructuring Support Agreement To Strengthen Company's Financial Position

      Files Voluntary Chapter 11 Petitions to Increase Financial Flexibility and Reduce Debt by Approximately $1.6 Billion

      Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced that it has reached an agreement with over 90% of the company's first lien lenders and over 75% of the company's second lien lenders on the terms of a restructuring support agreement…

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    • How to target shoppers when ingredients drive the sale

      Mark Bees is vice president of product marketing for Catalina and is responsible for translating disruptive industry trends into marketing and commercializing innovative solutions. He is a retail, CPG and ad tech industry expert and thought leader, having held roles in in entrepreneurial startups in mobile advertising, CPG digital promotions…

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    • Marta Cyhan named CMO at Catalina

      Personalization is all the rage these days, but the concept of one-to-one marketing was practically invented by Catalina several decades ago with those ubiquitous machines that dispensed coupons at the point of sale. The St. Peterburg, Fl.-based shopper marketing innovator has changed a lot over the years by layering on…

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    • Fourth of July sales of sunscreen, insect repellent expected to increase over 200 percent

      A study conducted by Catalina, a shopper intelligence and personalized digital media company, looked at the purchasing behavior of millions of shoppers at thousands of grocery stores in the United States last year to determine how the holiday impacts what they buy.

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    • Hot dogs, charcoal and insect repellent: What grocers sell more of for July 4

      This holiday week, grocers can expect to see an uptick traditional food items like popsicles, frozen burgers and baked beans as well as some not-so-typical grocery items like fishing and camping equipment, according to data from marketing firm Catalina. The firm measured sales during last year's Fourth of July week.

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