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    • Grocery stockpiling is most severe near coronavirus clusters — then there’s Colorado

      As more cases of COVID-19 are confirmed in the United States, Americans are buying up canned goods and hand sanitizer.

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    • Catalina IDs Insights For CBD, Plant-Based and Premium Pet Food

      Catalina Marketing has taken a deep dive into its Buyer Intelligence database to identify hot shopping trends related to three categories poised for explosive growth over the next decade – cannabidiol (CBD) products, plant-based foods and premium pet food.

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    • Navigating the Art & Science of Marketing Automation

      Marketing automation (MA) has become as much an art as it is a science.

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    • Four Strategies For Targeting Highly Engaged In-Store Shoppers

      In a recent study conducted by Catalina Marketing and Bellomy Market Intelligence, we set out to better understand how brands and retailers can create a highly engaging shopping experience. What emerged through 3,000-plus interviews is a cross-generational core of millennial, Generation X and baby boomer buyers. We call this shopper…

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    • Customer Data Platforms: A New Tool to Unify Shopper Data

      Back in the 20th century, marketers perfected mass-marketing tools such as weekly circulars and TV commercials to reach vast audiences. But now, thanks to the proliferation of digital channels, marketers can more easily target micro-markets and even individual shoppers within that broader audience.

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    • Catalina Partners with Koupon for C-Store Insights

      Catalina is partnering with Koupon to provide convenience-store retailers and CPGs with a more holistic understanding of cross-channel consumer purchase behaviors.

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    • Catalina and Koupon Partner on C-Store Analytics

      Catalina and Koupon today announced a partnership to provide c-store retailers and consumer packaged goods companies (CPGs) with a more holistic understanding of cross-channel consumer purchase behaviors.

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    • Holiday Grocery Shopping Varies by U.S. Region

      Which grocery categories will surge in the days leading up to holidays? Leveraging its extensive shopper behavior database, St. Petersburg, Fla.-based Catalina Marketing believes it has the answers.

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    • Data Science Unchained in the Cloud

      The advent of cloud computing is actively reshaping how advanced decision support applications are developed and deployed.

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    • Thanksgiving dinner cost holds steady

      American Farm Bureau Federation survey finds only 1-cent increase

      Americans on average will be paying about the same for a Thanksgiving Day dinner in 2019 as they have last year, according to the American Farm Bureau Federation 34th annual survey of the holiday’s dinner table items.

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    • Catalina names new CEO and president

      Catalina Marketing Corp., a marketing company based in St. Petersburg, has named Wayne Powers as its new president and chief executive officer.

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