• Latest News

    • Catalina partnership taps TV viewing habits to learn what you might buy

      Catalina, a St. Petersburg-based digital marketing firm, has partnered with a San Francisco-based software and analytics firm, Samba TV, to better understand what consumers like to buy.

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    • Engage Your Consumers Through Hyper-Personalization

      Since the dawning of the web age in 1991, when the internet became publicly available, the pace of technological innovation has been exhausting, with mobile, voice and artificial intelligence creating marketing opportunities and platforms that were unimaginable three short decades ago.

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    • Catalina And Samba TV Partner To Significantly Transform Media And Measurement Landscape

      Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, and Samba TV, the leading provider of global TV data and audience analytics, have partnered to integrate shopper behavioral data and video viewership insights at massive, unprecedented scale, encompassing tens of millions of…

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    • Catalina partners with San Francisco TV data and analytics company

      Catalina Marketing has partnered with a San Francisco-based data and analytics company with the goal of integrating shoppers’ behavioral data and video analytics to help marketers target shoppers on a more personal level.

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    • Why You Need to Invest in Your Marketers

      Marketers are at the mercy of their devices and their inboxes and have a tough time focusing. Half of them feel they are not worthy of their peers, and only half feel fulfilled as professionals. Those are some of the findings from a MarketingProfs report released in January.

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    • Catalina turns laser focus to data as it personalizes the shopping experience

      Catalina, a St. Petersburg-based digital marketing firm, knows what you like to buy and why you like to buy it. The company, once known best for the printed coupons handed to a shopper at check-out in the grocery store or drug store, has transformed into a big data operation, with…

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    • Catalina emerges from Chapter 11 with renewed focus on artificial intelligence

      The company is investing heavily on open architecture that can personalize a shopping experience.

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    • Rightsizing data science: How to architect analytics around the business need

      Large, successful companies are increasingly embracing the value of the data science function and its potential to deliver powerful insights, better outcomes and personalized customer experiences.

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    • Catalina Debuts Breakthrough Multi-Touch Attribution Solution---Real-time Tracking of Advertising's Impact on In-Store, Item-Level Purchases

      Catalina Multi-Touch AttributR™ Solves Major Challenge for CPG Brands and Retailers Seeking Granular Understanding of Digital and In-store Media Campaign Performance

      Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced Catalina Multi-Touch AttributR™, a groundbreaking attribution solution that provides CPG marketers with a granular, real-time view of national campaign performance in stores at the UPC-level.

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    • Catalina Receives Court Approval of "First Day" Motions to Support Business Operations

      Obtains Interim Approval to Access Up to $125 Million in New Financing

      Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced that the U.S. Bankruptcy Court for the District of Delaware granted the company interim approval for all of its first day motions related to its pre-packaged Chapter 11 restructuring. Collectively, the orders…

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    • Catalina Enters Restructuring Support Agreement To Strengthen Company's Financial Position

      Files Voluntary Chapter 11 Petitions to Increase Financial Flexibility and Reduce Debt by Approximately $1.6 Billion

      Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced that it has reached an agreement with over 90% of the company's first lien lenders and over 75% of the company's second lien lenders on the terms of a restructuring support agreement…

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