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    • Catalina Launches Ad2Offer, Digital Incentive Solution That Increases Ad Performance and Drives Increased Sales

      Catalina, the shopper intelligence and personalized digital media company, today announced availability of Ad2Offer, a breakthrough solution that combines precision-targeted digital advertising with seamless redemption of purchase incentives to drive exceptional sales results for brands and retailers.

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    • Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions

      Catalina, a digital media company focused on shopper data and personalizing discounts and offers, on Thursday launched a platform that ties online advertising to store purchases through discounts and offers, and then tracks the transaction back to advertisements that ran on a desktop or a mobile device.

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    • Report: Nonfat ice cream, sparkling water and frozen foods drive center store growth

      As Catalina points out, the center of the grocery store is a major trip driver, touching 81% of consumer store visits and 60 annual visits per shopper per year. The problem is that sales within the section are falling as people increasingly shop the perimeter.

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    • Center Store Stays Vital Via Product Innovation

      Shopper intelligence firm Catalina has unveiled new research showing that the center store is still a key driver of trips and volume for grocers, with more than 99 percent of all shoppers buying from the section last year. According to “The Center Store Revolution: Innovation Drives Trips and Category Growth,”…

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    • Search Terms Reflect A Change In Grocery Shelves

      Finding keywords that speak to consumer preferences isn't easy. So if product categories shelved in center-store aisles have become more important, per a new Catalina study, then using product segment words to promote the items in paid search ads should become a key campaign driver.

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    • Center store remains ‘vital driver’ of store trips, Catalina reports

      Center store remains a vital driver of trips and volume for grocery retailers, Catalina shared in a new survey published Wednesday. More than 80% of all baskets contain a center store purchase, the St. Petersburg, Fla.-based shopper intelligence firm stated.

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    • Study: Center store is “alive and well”

      Though fresh and prepared foods have grabbed the spotlight these days, grocery retailers shouldn’t overlook the trip- and sales-driving capabilities of the center store, new research from Catalina shows.

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    • This Shopper Behavior Company Is Helping Emerging Brands Compete for Consumer Attention

      Shopper behavior intelligence company Catalina, which is perhaps best known as the company behind the coupons that print out at the grocery store register, is building out its emerging brands business—targeting brands with $1 billion or less in annual revenue—with the launch of Catalina Catalyst to help smaller brands better…

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    • Catalina New Product Accelerator

      The Catalina New Product Accelerator is billed as the industry's only solution that gives brands the ability to predict, track and accelerate sales performance across a scaled network of national retailers, according to the company.

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    • New Solution to Accelerate New Product Success

      A new tech solution is designed to give brands the ability to predict, track and accelerate the sales performance of new products across a scaled network of national retailers.

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    • MARKETER'S BRIEF: HAPPY VALENTINE'S DAY, HERE'S YOUR PINK SLIP

      It's Valentine's Day and love is in the air. Except at several companies that decided to pull the trigger on layoffs this week, including Barnes & Noble, Turner, Amazon, Hearst, Rackspace and PepsiCo, which announced bonuses—and job cuts—on the same day. More on PepsiCo below. But first, we start on…

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