• Latest News Articles

    • Catalina Unveils Marketing Investment Planner To Identify Profitable Campaigns

      Catalina has launched its Catalina Investment Planner, a planning application designed to enable retailers and CPG brands to build campaigns based on real-time metrics and predicted sales results from various scenarios. The Investment Planner aims to take the guesswork out of campaign design and planning, so brands can focus on…

      Read More
    • Engaging Drug Store Shoppers in Today’s ‘and’ World

      In today’s retail and consumer packaged goods marketplace, consumer shopping habits are changing rapidly. Households have more choices in where and how they shop, what they buy, and how they engage with retailers and brands while making their purchase decisions.

      Read More
    • Ahold Increases Loyalty and Basket Size With Personalized Coupons

      Whether it’s a coupon for half price, buy one/get one free or a simple 20 percent off, shoppers are still attracted to good deals. There was a time when retailers could distribute coupons in mass quantity to get consumers in the door and increase basket size, but now the digitization…

      Read More
    • The Death Of Brand Loyalty: Cultural Shifts Mean It's Gone Forever Forbes

      In the old days, consumers would find a brand that did what it promised: perhaps Tide detergent to erase grass stains, Bounty paper towels to wipe up spills, or Frosted Flakes to start the school day right.

      Read More
    • The Future Of Ecommerce And How Search Fits In

      The digital shelf is becoming increasingly competitive. Brick-and-mortar market share doesn't guarantee an advantage for brands when it comes to ecommerce.

      Read More
    • Catalina Introduces Investment Planner

      Catalina, the personalized digital media company, is offering Catalina Investment Planner, a marketing planning application that company officials say allows CPG brands and retailers to identify their profitable growth potential by leveraging insights from 260 millions shopper IDs and 16 billion shopper transactions.

      Read More
    • The Case For Paper In A Digital Age

      After a few digital decades, it turns out that people still use paper. Despite the ubiquity of smartphones, casinos, cash registers, and coupon companies still use paper.

      Read More
    • FMI CONNECT: Brown, Murphy Honored for Industry Service

      The Food Marketing Institute kicked off its 2016 FMI Connect general sessions by honoring two industry veterans for their service.

      Read More
    • Catalina Launches Marketing Investment Tool

      St. Petersburg, Fla.-based personalized digital media provider Catalina today at the FMI Connect expo in Chicago announced Catalina Investment Planner, a marketing planning application that allows CPG brands and retailers to identify their profitable growth potential by leveraging insights from 260 million shopper IDs and 16 billion shopper transactions.

      Read More
    • Food Forum: Where Traditional Meets Digital

      Retailers must learn how to engage shoppers based on their actual preferences and behaviors. Dramatic changes are occurring in the grocery,drugstore and mass retailer landscape. Many consumers today are shopping at multiple retailers, looking for a greater sense of community and seeking a wider range of services from...

      Read More
    • 5 Things to Know About the New Interim CEO at One of Tampa Bay’s Largest Companies

      There’s been a change at the top at Catalina, the digital media company headquartered in St. Petersburg. Jamie Egasti, who was CEO, transitioned to the role of vice chairman, and Greg Delaney was named interim CEO. Egasti will advise the company on strategic priorities and customer matters, while...

      Read More