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    • How data, transparency and authenticity can drive food and beverage sales

      Brands don't have to be big or have a lot of money. But they do have to be smart about what consumers want, top marketers from Catalina told Natural Products Expo East in Baltimore last week.

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    • US President Todd Morris Discusses Catalina Commerce Report on CNBC

      0ea73a11-321f-48b0-a73f-7b9d9f4c411e Check out our latest download, The Great Philadelphia Sugar Rush.

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    • Catalina Unveils Marketing Investment Planner To Identify Profitable Campaigns

      Catalina has launched its Catalina Investment Planner, a planning application designed to enable retailers and CPG brands to build campaigns based on real-time metrics and predicted sales results from various scenarios. The Investment Planner aims to take the guesswork out of campaign design and planning, so brands can focus on…

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    • Engaging Drug Store Shoppers in Today’s ‘and’ World

      In today’s retail and consumer packaged goods marketplace, consumer shopping habits are changing rapidly. Households have more choices in where and how they shop, what they buy, and how they engage with retailers and brands while making their purchase decisions.

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    • Ahold Increases Loyalty and Basket Size With Personalized Coupons

      Whether it’s a coupon for half price, buy one/get one free or a simple 20 percent off, shoppers are still attracted to good deals. There was a time when retailers could distribute coupons in mass quantity to get consumers in the door and increase basket size, but now the digitization…

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    • The Death Of Brand Loyalty: Cultural Shifts Mean It's Gone Forever Forbes

      In the old days, consumers would find a brand that did what it promised: perhaps Tide detergent to erase grass stains, Bounty paper towels to wipe up spills, or Frosted Flakes to start the school day right.

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    • The Future Of Ecommerce And How Search Fits In

      The digital shelf is becoming increasingly competitive. Brick-and-mortar market share doesn't guarantee an advantage for brands when it comes to ecommerce.

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    • Catalina Introduces Investment Planner

      Catalina, the personalized digital media company, is offering Catalina Investment Planner, a marketing planning application that company officials say allows CPG brands and retailers to identify their profitable growth potential by leveraging insights from 260 millions shopper IDs and 16 billion shopper transactions.

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    • The Case For Paper In A Digital Age

      After a few digital decades, it turns out that people still use paper. Despite the ubiquity of smartphones, casinos, cash registers, and coupon companies still use paper.

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    • FMI CONNECT: Brown, Murphy Honored for Industry Service

      The Food Marketing Institute kicked off its 2016 FMI Connect general sessions by honoring two industry veterans for their service.

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    • Catalina Launches Marketing Investment Tool

      St. Petersburg, Fla.-based personalized digital media provider Catalina today at the FMI Connect expo in Chicago announced Catalina Investment Planner, a marketing planning application that allows CPG brands and retailers to identify their profitable growth potential by leveraging insights from 260 million shopper IDs and 16 billion shopper transactions.

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