• Latest News

    • Catalina names new CEO and president

      Catalina Marketing Corp., a marketing company based in St. Petersburg, has named Wayne Powers as its new president and chief executive officer.

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    • Former Valassis Leader Named Catalina CEO

      Catalina has named Wayne Powers as its new president and CEO, effective immediately.

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    • Catalina Names Wayne Powers CEO

      Catalina, the shopper data marketing agency, is appointing Wayne Powers CEO. He succeeds Jerry Sokol who will continue to serve as a strategic advisor to the company.

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    • How to make Software Testing a Team Sport

      Organizations are shifting the way they approach development due to disruptions occurring throughout the software development industry. Companies are simultaneously adjusting to agile practices, fluid DevOps cycles and Cloud-native solutions, and more. As everyone attempts to speed up delivery while maintaining high-quality releases, testing has struggled to maintain today’s pace.

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    • Cookie-Driven Multi-Touch Attribution Models Require A Holistic Approach

      Most traditional multi-touch attribution (MTA) models continue to deliver incomplete shopper insights by focusing on digital versus multiple channels.

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    • How to Create Content for Every Shopper's Double-Helix DNA

      Shoppers expect personalized experiences. And now, thanks to rapid evolutionary advancements in marketing technology, it’s becoming a whole lot easier to turn them into buyers.

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    • Taking on challengers: how established consumer goods companies need to rethink their strategy in an evolving market

      Large, established brands must adapt and innovate as niche players pick off consumers. For big, established consumer-products manufacturers, growing - or even just maintaining - market share has become a bigger task than ever as the rise of so-called challenger brands make inroads into mature markets.

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    • 'Data nerds' take over Catalina’s latest B2B advertising campaign

      Catalina Marketing wants shoppers to know they have a team of nerds on their side who “eat, sleep and breathe buyer behavior data.” The mantra is part of a new B2B ad campaign launched by the St. Petersburg company that once was known for its in-store coupons but now focuses…

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    • Catalina Marketing: Nerd On Your Side By Dna

      Catalina Marketing, a leader in shopper intelligence and personalized digital media that converts shoppers into buyers, is launching a new B2B ad campaign that celebrates “the nerd on your side” company narrative - as personified by its team of data nerds who “eat, sleep and breathe buyer behavior data” in…

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    • Fresh from bankruptcy, Catalina has cash to back funny videos — Catalina tries what may be the first ever funny ads about marketing analytics

      The new “Retail Nerds” video campaign from DNA Seattle pokes fun at the arcana of shopper segmentation and multi-touch attribution, subjects that usually provoke more yawns than laughs.

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    • Catalina ties digital ads to real-world purchases across 700 audience segments

      Shopper intelligence firm Catalina Marketing will offer new ways to target and measure the impact of digital ads by consumer packaged goods (CPG) marketers on in-store sales, according to a press release.

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