• Latest News

    • Cookie-Driven Multi-Touch Attribution Models Require A Holistic Approach

      Most traditional multi-touch attribution (MTA) models continue to deliver incomplete shopper insights by focusing on digital versus multiple channels.

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    • How to Create Content for Every Shopper's Double-Helix DNA

      Shoppers expect personalized experiences. And now, thanks to rapid evolutionary advancements in marketing technology, it’s becoming a whole lot easier to turn them into buyers.

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    • Taking on challengers: how established consumer goods companies need to rethink their strategy in an evolving market

      Large, established brands must adapt and innovate as niche players pick off consumers. For big, established consumer-products manufacturers, growing - or even just maintaining - market share has become a bigger task than ever as the rise of so-called challenger brands make inroads into mature markets.

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    • 'Data nerds' take over Catalina’s latest B2B advertising campaign

      Catalina Marketing wants shoppers to know they have a team of nerds on their side who “eat, sleep and breathe buyer behavior data.” The mantra is part of a new B2B ad campaign launched by the St. Petersburg company that once was known for its in-store coupons but now focuses…

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    • Catalina Marketing: Nerd On Your Side By Dna

      Catalina Marketing, a leader in shopper intelligence and personalized digital media that converts shoppers into buyers, is launching a new B2B ad campaign that celebrates “the nerd on your side” company narrative - as personified by its team of data nerds who “eat, sleep and breathe buyer behavior data” in…

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    • Fresh from bankruptcy, Catalina has cash to back funny videos — Catalina tries what may be the first ever funny ads about marketing analytics

      The new “Retail Nerds” video campaign from DNA Seattle pokes fun at the arcana of shopper segmentation and multi-touch attribution, subjects that usually provoke more yawns than laughs.

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    • Catalina ties digital ads to real-world purchases across 700 audience segments

      Shopper intelligence firm Catalina Marketing will offer new ways to target and measure the impact of digital ads by consumer packaged goods (CPG) marketers on in-store sales, according to a press release.

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    • The LiveRamp-Catalina Partnership Promises to bring Data-Driven Marketing to CPG Brands

      In recent months, major retailers have taken cues from the world of ad tech to better track and target customers in-store as easily as they do online. Now, those insights will be a little easier to interpret across platforms and stores, thanks to a partnership between LiveRamp and the shopper-intelligence…

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    • Catalina to offer new audience targeting products in third quarter

      Catalina Marketing, the St. Petersburg-based shopper intelligence and personalized digital media company once known for its in-store coupons, is gearing up to launch new audience segments and offerings for consumer packed goods marketers in the third quarter.

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    • Catalina To Offer CPG Marketers, Retailers And Agencies New Targeting And Measurement Capabilities Across Television, Social Media And Programmatic Advertising

      CMOs can now target and measure the impact of digital ads on in-store sales through the LiveRamp Data Store across 85 million households and 390 million devices

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    • Driving Media Strategy with ‘Consumer Mix’ Modeling

      In the past, analyzing consumer packaged goods sales at the total-market, retailer or trade-area level may have been sufficient for topline insights. Today’s data-savvy marketer, however, is increasingly empowered by the rich information and granular measurement of consumer-level purchase behavior.

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