• Latest News

    • 'Data nerds' take over Catalina’s latest B2B advertising campaign

      Catalina Marketing wants shoppers to know they have a team of nerds on their side who “eat, sleep and breathe buyer behavior data.” The mantra is part of a new B2B ad campaign launched by the St. Petersburg company that once was known for its in-store coupons but now focuses…

      Read More
    • Catalina Marketing: Nerd On Your Side By Dna

      Catalina Marketing, a leader in shopper intelligence and personalized digital media that converts shoppers into buyers, is launching a new B2B ad campaign that celebrates “the nerd on your side” company narrative - as personified by its team of data nerds who “eat, sleep and breathe buyer behavior data” in…

      Read More
    • Fresh from bankruptcy, Catalina has cash to back funny videos — Catalina tries what may be the first ever funny ads about marketing analytics

      The new “Retail Nerds” video campaign from DNA Seattle pokes fun at the arcana of shopper segmentation and multi-touch attribution, subjects that usually provoke more yawns than laughs.

      Read More
    • Catalina ties digital ads to real-world purchases across 700 audience segments

      Shopper intelligence firm Catalina Marketing will offer new ways to target and measure the impact of digital ads by consumer packaged goods (CPG) marketers on in-store sales, according to a press release.

      Read More
    • The LiveRamp-Catalina Partnership Promises to bring Data-Driven Marketing to CPG Brands

      In recent months, major retailers have taken cues from the world of ad tech to better track and target customers in-store as easily as they do online. Now, those insights will be a little easier to interpret across platforms and stores, thanks to a partnership between LiveRamp and the shopper-intelligence…

      Read More
    • Catalina to offer new audience targeting products in third quarter

      Catalina Marketing, the St. Petersburg-based shopper intelligence and personalized digital media company once known for its in-store coupons, is gearing up to launch new audience segments and offerings for consumer packed goods marketers in the third quarter.

      Read More
    • Catalina To Offer CPG Marketers, Retailers And Agencies New Targeting And Measurement Capabilities Across Television, Social Media And Programmatic Advertising

      CMOs can now target and measure the impact of digital ads on in-store sales through the LiveRamp Data Store across 85 million households and 390 million devices

      Read More
    • Driving Media Strategy with ‘Consumer Mix’ Modeling

      In the past, analyzing consumer packaged goods sales at the total-market, retailer or trade-area level may have been sufficient for topline insights. Today’s data-savvy marketer, however, is increasingly empowered by the rich information and granular measurement of consumer-level purchase behavior.

      Read More
    • Catalina partnership taps TV viewing habits to learn what you might buy

      Catalina, a St. Petersburg-based digital marketing firm, has partnered with a San Francisco-based software and analytics firm, Samba TV, to better understand what consumers like to buy.

      Read More
    • Engage Your Consumers Through Hyper-Personalization

      Since the dawning of the web age in 1991, when the internet became publicly available, the pace of technological innovation has been exhausting, with mobile, voice and artificial intelligence creating marketing opportunities and platforms that were unimaginable three short decades ago.

      Read More
    • Catalina And Samba TV Partner To Significantly Transform Media And Measurement Landscape

      Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, and Samba TV, the leading provider of global TV data and audience analytics, have partnered to integrate shopper behavioral data and video viewership insights at massive, unprecedented scale, encompassing tens of millions of…

      Read More