• Latest News

    • Four Strategies For Targeting Highly Engaged In-Store Shoppers

      In a recent study conducted by Catalina Marketing and Bellomy Market Intelligence, we set out to better understand how brands and retailers can create a highly engaging shopping experience. What emerged through 3,000-plus interviews is a cross-generational core of millennial, Generation X and baby boomer buyers. We call this shopper…

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    • Customer Data Platforms: A New Tool to Unify Shopper Data

      Back in the 20th century, marketers perfected mass-marketing tools such as weekly circulars and TV commercials to reach vast audiences. But now, thanks to the proliferation of digital channels, marketers can more easily target micro-markets and even individual shoppers within that broader audience.

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    • Catalina Partners with Koupon for C-Store Insights

      Catalina is partnering with Koupon to provide convenience-store retailers and CPGs with a more holistic understanding of cross-channel consumer purchase behaviors.

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    • Catalina and Koupon Partner on C-Store Analytics

      Catalina and Koupon today announced a partnership to provide c-store retailers and consumer packaged goods companies (CPGs) with a more holistic understanding of cross-channel consumer purchase behaviors.

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    • Holiday Grocery Shopping Varies by U.S. Region

      Which grocery categories will surge in the days leading up to holidays? Leveraging its extensive shopper behavior database, St. Petersburg, Fla.-based Catalina Marketing believes it has the answers.

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    • Data Science Unchained in the Cloud

      The advent of cloud computing is actively reshaping how advanced decision support applications are developed and deployed.

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    • Thanksgiving dinner cost holds steady

      American Farm Bureau Federation survey finds only 1-cent increase

      Americans on average will be paying about the same for a Thanksgiving Day dinner in 2019 as they have last year, according to the American Farm Bureau Federation 34th annual survey of the holiday’s dinner table items.

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    • Catalina names new CEO and president

      Catalina Marketing Corp., a marketing company based in St. Petersburg, has named Wayne Powers as its new president and chief executive officer.

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    • Former Valassis Leader Named Catalina CEO

      Catalina has named Wayne Powers as its new president and CEO, effective immediately.

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    • Catalina Names Wayne Powers CEO

      Catalina, the shopper data marketing agency, is appointing Wayne Powers CEO. He succeeds Jerry Sokol who will continue to serve as a strategic advisor to the company.

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    • How to make Software Testing a Team Sport

      Organizations are shifting the way they approach development due to disruptions occurring throughout the software development industry. Companies are simultaneously adjusting to agile practices, fluid DevOps cycles and Cloud-native solutions, and more. As everyone attempts to speed up delivery while maintaining high-quality releases, testing has struggled to maintain today’s pace.

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