US President Todd Morris Discusses Catalina Commerce Report on CNBC
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Catalina has launched its Catalina Investment Planner, a planning application designed to enable retailers and CPG brands to build campaigns based on real-time metrics and predicted sales results from various scenarios. The Investment Planner aims to take the guesswork out of campaign design and planning, so brands can focus on…
In today’s retail and consumer packaged goods marketplace, consumer shopping habits are changing rapidly. Households have more choices in where and how they shop, what they buy, and how they engage with retailers and brands while making their purchase decisions.
Whether it’s a coupon for half price, buy one/get one free or a simple 20 percent off, shoppers are still attracted to good deals. There was a time when retailers could distribute coupons in mass quantity to get consumers in the door and increase basket size, but now the digitization…
In the old days, consumers would find a brand that did what it promised: perhaps Tide detergent to erase grass stains, Bounty paper towels to wipe up spills, or Frosted Flakes to start the school day right.
The digital shelf is becoming increasingly competitive. Brick-and-mortar market share doesn't guarantee an advantage for brands when it comes to ecommerce.
Catalina, the personalized digital media company, is offering Catalina Investment Planner, a marketing planning application that company officials say allows CPG brands and retailers to identify their profitable growth potential by leveraging insights from 260 millions shopper IDs and 16 billion shopper transactions.
After a few digital decades, it turns out that people still use paper. Despite the ubiquity of smartphones, casinos, cash registers, and coupon companies still use paper.
The Food Marketing Institute kicked off its 2016 FMI Connect general sessions by honoring two industry veterans for their service.
St. Petersburg, Fla.-based personalized digital media provider Catalina today at the FMI Connect expo in Chicago announced Catalina Investment Planner, a marketing planning application that allows CPG brands and retailers to identify their profitable growth potential by leveraging insights from 260 million shopper IDs and 16 billion shopper transactions.
Retailers must learn how to engage shoppers based on their actual preferences and behaviors. Dramatic changes are occurring in the grocery,drugstore and mass retailer landscape. Many consumers today are shopping at multiple retailers, looking for a greater sense of community and seeking a wider range of services from...