• Latest News

    • How to target shoppers when ingredients drive the sale

      Mark Bees is vice president of product marketing for Catalina and is responsible for translating disruptive industry trends into marketing and commercializing innovative solutions. He is a retail, CPG and ad tech industry expert and thought leader, having held roles in in entrepreneurial startups in mobile advertising, CPG digital promotions…

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    • Marta Cyhan named CMO at Catalina

      Personalization is all the rage these days, but the concept of one-to-one marketing was practically invented by Catalina several decades ago with those ubiquitous machines that dispensed coupons at the point of sale. The St. Peterburg, Fl.-based shopper marketing innovator has changed a lot over the years by layering on…

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    • Fourth of July sales of sunscreen, insect repellent expected to increase over 200 percent

      A study conducted by Catalina, a shopper intelligence and personalized digital media company, looked at the purchasing behavior of millions of shoppers at thousands of grocery stores in the United States last year to determine how the holiday impacts what they buy.

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    • Hot dogs, charcoal and insect repellent: What grocers sell more of for July 4

      This holiday week, grocers can expect to see an uptick traditional food items like popsicles, frozen burgers and baked beans as well as some not-so-typical grocery items like fishing and camping equipment, according to data from marketing firm Catalina. The firm measured sales during last year's Fourth of July week.

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    • Report: Center store helped grocers battle Lidl

      It’s well established by now that Lidl failed to lure as many shoppers away from incumbent grocers as it would have liked. But there haven’t been many detailed looks at how, exactly, those competing supermarkets have repelled the discounter’s U.S. invasion to date.

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    • Catalina Names Wes Chaar Chief Data and Analytics Officer

      Catalina, the global leader in shopper intelligence and personalized digital media, today announced the appointment of Wes Chaar as Chief Data and Analytics Officer. Chaar has received numerous awards in his field and brings an extensive track record of innovation in data science, machine learning and artificial intelligence to Catalina….

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    • Catalina Launches Ad2Offer, Digital Incentive Solution That Increases Ad Performance and Drives Increased Sales

      Catalina, the shopper intelligence and personalized digital media company, today announced availability of Ad2Offer, a breakthrough solution that combines precision-targeted digital advertising with seamless redemption of purchase incentives to drive exceptional sales results for brands and retailers.

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    • Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions

      Catalina, a digital media company focused on shopper data and personalizing discounts and offers, on Thursday launched a platform that ties online advertising to store purchases through discounts and offers, and then tracks the transaction back to advertisements that ran on a desktop or a mobile device.

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    • Report: Nonfat ice cream, sparkling water and frozen foods drive center store growth

      As Catalina points out, the center of the grocery store is a major trip driver, touching 81% of consumer store visits and 60 annual visits per shopper per year. The problem is that sales within the section are falling as people increasingly shop the perimeter.

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    • Center Store Stays Vital Via Product Innovation

      Shopper intelligence firm Catalina has unveiled new research showing that the center store is still a key driver of trips and volume for grocers, with more than 99 percent of all shoppers buying from the section last year. According to “The Center Store Revolution: Innovation Drives Trips and Category Growth,”…

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    • Search Terms Reflect A Change In Grocery Shelves

      Finding keywords that speak to consumer preferences isn't easy. So if product categories shelved in center-store aisles have become more important, per a new Catalina study, then using product segment words to promote the items in paid search ads should become a key campaign driver.

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