• Latest News

    • Catalina ties digital ads to real-world purchases across 700 audience segments

      Shopper intelligence firm Catalina Marketing will offer new ways to target and measure the impact of digital ads by consumer packaged goods (CPG) marketers on in-store sales, according to a press release.

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    • The LiveRamp-Catalina Partnership Promises to bring Data-Driven Marketing to CPG Brands

      In recent months, major retailers have taken cues from the world of ad tech to better track and target customers in-store as easily as they do online. Now, those insights will be a little easier to interpret across platforms and stores, thanks to a partnership between LiveRamp and the shopper-intelligence…

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    • Catalina to offer new audience targeting products in third quarter

      Catalina Marketing, the St. Petersburg-based shopper intelligence and personalized digital media company once known for its in-store coupons, is gearing up to launch new audience segments and offerings for consumer packed goods marketers in the third quarter.

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    • Catalina To Offer CPG Marketers, Retailers And Agencies New Targeting And Measurement Capabilities Across Television, Social Media And Programmatic Advertising

      CMOs can now target and measure the impact of digital ads on in-store sales through the LiveRamp Data Store across 85 million households and 390 million devices

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    • Driving Media Strategy with ‘Consumer Mix’ Modeling

      In the past, analyzing consumer packaged goods sales at the total-market, retailer or trade-area level may have been sufficient for topline insights. Today’s data-savvy marketer, however, is increasingly empowered by the rich information and granular measurement of consumer-level purchase behavior.

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    • Catalina partnership taps TV viewing habits to learn what you might buy

      Catalina, a St. Petersburg-based digital marketing firm, has partnered with a San Francisco-based software and analytics firm, Samba TV, to better understand what consumers like to buy.

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    • Engage Your Consumers Through Hyper-Personalization

      Since the dawning of the web age in 1991, when the internet became publicly available, the pace of technological innovation has been exhausting, with mobile, voice and artificial intelligence creating marketing opportunities and platforms that were unimaginable three short decades ago.

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    • Catalina And Samba TV Partner To Significantly Transform Media And Measurement Landscape

      Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, and Samba TV, the leading provider of global TV data and audience analytics, have partnered to integrate shopper behavioral data and video viewership insights at massive, unprecedented scale, encompassing tens of millions of…

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    • Catalina partners with San Francisco TV data and analytics company

      Catalina Marketing has partnered with a San Francisco-based data and analytics company with the goal of integrating shoppers’ behavioral data and video analytics to help marketers target shoppers on a more personal level.

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    • Why You Need to Invest in Your Marketers

      Marketers are at the mercy of their devices and their inboxes and have a tough time focusing. Half of them feel they are not worthy of their peers, and only half feel fulfilled as professionals. Those are some of the findings from a MarketingProfs report released in January.

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    • Catalina turns laser focus to data as it personalizes the shopping experience

      Catalina, a St. Petersburg-based digital marketing firm, knows what you like to buy and why you like to buy it. The company, once known best for the printed coupons handed to a shopper at check-out in the grocery store or drug store, has transformed into a big data operation, with…

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