Keep Up With Catalina

Stay up to date by checking out our latest news coverage, press announcements, and industry event calendar.

  • In The News

    • Catalina Enters Restructuring Support Agreement To Strengthen Company's Financial Position

      Files Voluntary Chapter 11 Petitions to Increase Financial Flexibility and Reduce Debt by Approximately $1.6 Billion

      Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced that it has reached an agreement with over 90% of the company's first lien lenders and over 75% of the company's second lien lenders on the terms of a restructuring support agreement…

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    • Catalina Receives Court Approval of "First Day" Motions to Support Business Operations

      Obtains Interim Approval to Access Up to $125 Million in New Financing

      Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced that the U.S. Bankruptcy Court for the District of Delaware granted the company interim approval for all of its first day motions related to its pre-packaged Chapter 11 restructuring. Collectively, the orders…

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    • How to target shoppers when ingredients drive the sale

      Mark Bees is vice president of product marketing for Catalina and is responsible for translating disruptive industry trends into marketing and commercializing innovative solutions. He is a retail, CPG and ad tech industry expert and thought leader, having held roles in in entrepreneurial startups in mobile advertising, CPG digital promotions…

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    • Marta Cyhan named CMO at Catalina

      Personalization is all the rage these days, but the concept of one-to-one marketing was practically invented by Catalina several decades ago with those ubiquitous machines that dispensed coupons at the point of sale. The St. Peterburg, Fl.-based shopper marketing innovator has changed a lot over the years by layering on…

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  • Press Releases

    • Catalina Debuts Breakthrough Multi-Touch Attribution Solution— Real-time Tracking of Advertising’s Impact on In-Store, Item-Level Purchases

      Catalina Multi-Touch AttributR™ Solves Major Challenge for CPG Brands and Retailers Seeking Granular Understanding of Digital and In-store Media Campaign Performance

      St. Petersburg, Fla. (January 9, 2019) – Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced Catalina Multi-Touch AttributR™, a groundbreaking attribution solution that provides CPG marketers with a granular, real-time view of national campaign performance in stores at the UPC-level….

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    • Catalina Names Gerald Sokol Jr. Chief Executive Officer

      St. Petersburg, Fla. (October 4, 2018) – Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced that it has named Gerald “Jerry” Sokol Jr. as its new Chief Executive Officer, effective immediately. A pioneer in personalized marketing, Catalina is undertaking a…

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  • Industry Events

    • Natural Products Expo East 2018

      Baltimore Convention Center - Baltimore, MD
      Event Information

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