Keep Up With Catalina

Stay up to date by checking out our latest news coverage, press announcements, and industry event calendar.

  • In The News

    • How to target shoppers when ingredients drive the sale

      Mark Bees is vice president of product marketing for Catalina and is responsible for translating disruptive industry trends into marketing and commercializing innovative solutions. He is a retail, CPG and ad tech industry expert and thought leader, having held roles in in entrepreneurial startups in mobile advertising, CPG digital promotions…

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    • Marta Cyhan named CMO at Catalina

      Personalization is all the rage these days, but the concept of one-to-one marketing was practically invented by Catalina several decades ago with those ubiquitous machines that dispensed coupons at the point of sale. The St. Peterburg, Fl.-based shopper marketing innovator has changed a lot over the years by layering on…

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    • Hot dogs, charcoal and insect repellent: What grocers sell more of for July 4

      This holiday week, grocers can expect to see an uptick traditional food items like popsicles, frozen burgers and baked beans as well as some not-so-typical grocery items like fishing and camping equipment, according to data from marketing firm Catalina. The firm measured sales during last year's Fourth of July week.

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    • Fourth of July sales of sunscreen, insect repellent expected to increase over 200 percent

      A study conducted by Catalina, a shopper intelligence and personalized digital media company, looked at the purchasing behavior of millions of shoppers at thousands of grocery stores in the United States last year to determine how the holiday impacts what they buy.

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  • Press Releases

    • New Catalina Study Shows: Product Innovation Keeps Center Store a Vital Driver of Trips and Sales for Grocery Retailers

      Research Shows How Fast-Growing Product Categories Benefit from Growing Consumer Motivations Like Heart Healthy, Natural Ingredients and Paleo Diet

      Catalina, the leader in shopper intelligence and personalized engagement, today released new shopper research showing the Center Store remains a vital driver of trips and volume for grocery retailers, with more than 99 percent of all shoppers purchasing from the Center Store in 2017. The study underscores how brands that…

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    • Catalina Launches Ad2Offer, Digital Incentive Solution That Increases Ad Performance And Drives Increased Sales

      Ad2Offer Reduces Ad Waste Combining Brand Advertising with Consumer Incentives to Increase Sales by 30%

      Catalina, the shopper intelligence and personalized digital media company, today announced availability of Ad2Offer, a breakthrough solution that combines precision-targeted digital advertising with seamless redemption of purchase incentives to drive exceptional sales results for brands and retailers. Ad2Offer digitally delivers purchase incentives in targeted digital advertising pinpointing consumers to increase…

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  • Industry Events

    • NACDS Total Store Expo

      Colorado Convention Center - Denver, CO
      Event Information
    • Natural Products Expo East 2018

      Baltimore Convention Center - Baltimore, MD
      Event Information

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