Keep Up With Catalina

Stay up to date by checking out our latest news coverage, press announcements, and industry event calendar.

  • In The News

    • How to target shoppers when ingredients drive the sale

      Mark Bees is vice president of product marketing for Catalina and is responsible for translating disruptive industry trends into marketing and commercializing innovative solutions. He is a retail, CPG and ad tech industry expert and thought leader, having held roles in in entrepreneurial startups in mobile advertising, CPG digital promotions…

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    • Marta Cyhan named CMO at Catalina

      Personalization is all the rage these days, but the concept of one-to-one marketing was practically invented by Catalina several decades ago with those ubiquitous machines that dispensed coupons at the point of sale. The St. Peterburg, Fl.-based shopper marketing innovator has changed a lot over the years by layering on…

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    • Hot dogs, charcoal and insect repellent: What grocers sell more of for July 4

      This holiday week, grocers can expect to see an uptick traditional food items like popsicles, frozen burgers and baked beans as well as some not-so-typical grocery items like fishing and camping equipment, according to data from marketing firm Catalina. The firm measured sales during last year's Fourth of July week.

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    • Fourth of July sales of sunscreen, insect repellent expected to increase over 200 percent

      A study conducted by Catalina, a shopper intelligence and personalized digital media company, looked at the purchasing behavior of millions of shoppers at thousands of grocery stores in the United States last year to determine how the holiday impacts what they buy.

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  • Press Releases

    • Catalina Names Gerald Sokol Jr. Chief Executive Officer

      St. Petersburg, Fla. (October 4, 2018) – Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced that it has named Gerald “Jerry” Sokol Jr. as its new Chief Executive Officer, effective immediately. A pioneer in personalized marketing, Catalina is undertaking a…

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    • Catalina Shopper Intelligence Study Explores Impact of Lidl Store Openings on Competing Supermarkets and Demographic Shopper Groups

      Nearby Supermarkets Recovered Majority of Lost Sales After Just Two Months of Lidl Store Openings, Study Shows

      St. Petersburg, Fla. (June 30, 2018) — The opening of new U.S. stores by discount grocery giant Lidl was less disruptive to competing supermarkets than some grocers had originally feared, according to a study report released today by Catalina, the global leader in shopper intelligence and personalized digital media. Catalina…

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  • Industry Events

    • Natural Products Expo East 2018

      Baltimore Convention Center - Baltimore, MD
      Event Information

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