Keep Up With Catalina

Stay up to date by checking out our latest news coverage, press announcements, and industry event calendar.

  • In The News

    • Customer Data Platforms: A New Tool to Unify Shopper Data

      Back in the 20th century, marketers perfected mass-marketing tools such as weekly circulars and TV commercials to reach vast audiences. But now, thanks to the proliferation of digital channels, marketers can more easily target micro-markets and even individual shoppers within that broader audience.

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    • Catalina and Koupon Partner on C-Store Analytics

      Catalina and Koupon today announced a partnership to provide c-store retailers and consumer packaged goods companies (CPGs) with a more holistic understanding of cross-channel consumer purchase behaviors.

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    • Catalina Partners with Koupon for C-Store Insights

      Catalina is partnering with Koupon to provide convenience-store retailers and CPGs with a more holistic understanding of cross-channel consumer purchase behaviors.

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    • Holiday Grocery Shopping Varies by U.S. Region

      Which grocery categories will surge in the days leading up to holidays? Leveraging its extensive shopper behavior database, St. Petersburg, Fla.-based Catalina Marketing believes it has the answers.

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  • Press Releases

    • Catalina And Koupon Form Partnership To Deliver Richer Shopper Insights, Targeting And Cross-channel Measurement

      CPGs and C-store retailers will have visibility into consumers’ cross-channel purchase behaviors to drive more effective campaigns

      Catalina, the leader in shopper intelligence and personalized digital media for CPG brands and retailers, is forging a partnership with Koupon, the leading promotion solution in small format retail. This partnership signifies the growth and importance of the C-store channel and will provide C-store retailers and CPGs with a more…

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    • Catalina Marketing Identifies Holiday Gift & Meal Shopping Trends Nationwide

      What’s Filling Grocery Carts This Holiday Season?

      With year-end holiday shopping shifting into high gear as parties, feasts and gift exchanges with family and friends fill calendars nationwide, Catalina Marketing has analyzed its unequaled shopper behavior database to determine which grocery and gift categories will surge in the days leading up to the year-end holiday marathon. For…

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