Keep Up With Catalina

Stay up to date by checking out our latest news coverage, press announcements, and industry event calendar.

  • In The News

    • 'Data nerds' take over Catalina’s latest B2B advertising campaign

      Catalina Marketing wants shoppers to know they have a team of nerds on their side who “eat, sleep and breathe buyer behavior data.” The mantra is part of a new B2B ad campaign launched by the St. Petersburg company that once was known for its in-store coupons but now focuses…

      Read More
    • Catalina Marketing: Nerd On Your Side By Dna

      Catalina Marketing, a leader in shopper intelligence and personalized digital media that converts shoppers into buyers, is launching a new B2B ad campaign that celebrates “the nerd on your side” company narrative - as personified by its team of data nerds who “eat, sleep and breathe buyer behavior data” in…

      Read More
    • Fresh from bankruptcy, Catalina has cash to back funny videos — Catalina tries what may be the first ever funny ads about marketing analytics

      The new “Retail Nerds” video campaign from DNA Seattle pokes fun at the arcana of shopper segmentation and multi-touch attribution, subjects that usually provoke more yawns than laughs.

      Read More
    • Catalina ties digital ads to real-world purchases across 700 audience segments

      Shopper intelligence firm Catalina Marketing will offer new ways to target and measure the impact of digital ads by consumer packaged goods (CPG) marketers on in-store sales, according to a press release.

      Read More
  • Press Releases

    • Catalina Launches “Nerd On Your Side” Ad Campaign Via DNA

      B2B Effort Highlights How Company’s Deep Data Expertise Measurably Lifts Sales

      ST. PETERSBURG, FL, August 22, 2019 – Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, is launching a new B2B ad campaign that celebrates “the nerd on your side” company narrative – as personified by its team of data nerds who…

      Read More
    • Examining Measurement Methods In Quest For Growth

      The CMO Club and Catalina Marketing Issue Call for Holistic Approach to Multi-Touch Attribution

      TAMPA, FL, August 21, 2019 - The CMO Club, in thought leadership with Catalina Marketing, has fielded research among senior marketing executives across the country to create a CMO Club Solution Guide addressing “The REAL Drivers of Brand Growth in a Digital World.” The guide offers insights into the importance…

      Read More
  • Industry Events

Have questions for a Catalina media representative? Use our contact form.

Contact Us