Keep Up With Catalina

Stay up to date by checking out our latest news coverage, press announcements, and industry event calendar.

  • In The News

    • Catalina emerges from Chapter 11 with renewed focus on artificial intelligence

      The company is investing heavily on open architecture that can personalize a shopping experience.

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    • Catalina turns laser focus to data as it personalizes the shopping experience

      Catalina, a St. Petersburg-based digital marketing firm, knows what you like to buy and why you like to buy it. The company, once known best for the printed coupons handed to a shopper at check-out in the grocery store or drug store, has transformed into a big data operation, with…

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    • Rightsizing data science: How to architect analytics around the business need

      Large, successful companies are increasingly embracing the value of the data science function and its potential to deliver powerful insights, better outcomes and personalized customer experiences.

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    • Catalina Debuts Breakthrough Multi-Touch Attribution Solution---Real-time Tracking of Advertising's Impact on In-Store, Item-Level Purchases

      Catalina Multi-Touch AttributR™ Solves Major Challenge for CPG Brands and Retailers Seeking Granular Understanding of Digital and In-store Media Campaign Performance

      Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced Catalina Multi-Touch AttributR™, a groundbreaking attribution solution that provides CPG marketers with a granular, real-time view of national campaign performance in stores at the UPC-level.

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  • Press Releases

    • Catalina Partners with GlobalLogic to Drive Digital Innovation

      Partnership to Fuel Innovation and Accelerate New Product Offerings

      Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced it has selected GlobalLogic to help bolster innovation, and accelerate the development and delivery of its robust product pipeline – bringing new data-driven products and digital solutions to market more quickly. “Today’s…

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    • Catalina’s New Chief Product Officer Personifies Company Commitment to Innovation

      Game-Changing Catalina ID Graph Solution Definitively Links Digital Ad Engagement with Measurable Sales

      Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, is launching Catalina ID Graph following a highly successful pilot with several major retailers and CPG manufacturers. This breakthrough offering, conceived and nurtured by a team led by Catalina’s relatively new Chief Product Officer and…

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  • Industry Events

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