Keep Up With Catalina

Stay up to date by checking out our latest news coverage, press announcements, and industry event calendar.

  • In The News

    • Catalina ties digital ads to real-world purchases across 700 audience segments

      Shopper intelligence firm Catalina Marketing will offer new ways to target and measure the impact of digital ads by consumer packaged goods (CPG) marketers on in-store sales, according to a press release.

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    • The LiveRamp-Catalina Partnership Promises to bring Data-Driven Marketing to CPG Brands

      In recent months, major retailers have taken cues from the world of ad tech to better track and target customers in-store as easily as they do online. Now, those insights will be a little easier to interpret across platforms and stores, thanks to a partnership between LiveRamp and the shopper-intelligence…

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    • Driving Media Strategy with ‘Consumer Mix’ Modeling

      In the past, analyzing consumer packaged goods sales at the total-market, retailer or trade-area level may have been sufficient for topline insights. Today’s data-savvy marketer, however, is increasingly empowered by the rich information and granular measurement of consumer-level purchase behavior.

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    • Catalina To Offer CPG Marketers, Retailers And Agencies New Targeting And Measurement Capabilities Across Television, Social Media And Programmatic Advertising

      CMOs can now target and measure the impact of digital ads on in-store sales through the LiveRamp Data Store across 85 million households and 390 million devices

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  • Press Releases

    • Leadership Moves At Catalina Underscore Commitment To Forging Strategic Partnerships And Fortifying Digital Media Offering

      Industry Vet West Naze Joins Catalina as SVP, U.S. Digital Sales Brian Dunphy Promoted to SVP, Digital Business & Strategic Partnerships

      ST. PETERSBURG, FL, August 4, 2019 –Catalina Marketing has hired accomplished industry veteran West Naze as SVP, U.S. Digital Sales as part of its continuing reinvention into an innovative digital and data product company to better serve brands, retailers and agencies by effectively and measurably turning shoppers into buyers. Additionally,…

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    • Catalina To Offer CPG Marketers, Retailers And Agencies New Targeting And Measurement Capabilities Across Television, Social Media And Programmatic Advertising

      CMOs can now target and measure the impact of digital ads on in-store sales through the LiveRamp Data Store across 85 million households and 390 million devices

      ST. PETERSBURG, FL, July 23, 2019 – Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, will launch new audience segments and measurement offerings for U.S. CPG marketers in Q3 2019. Catalina will introduce more than 700 syndicated and countless customized purchase-based…

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  • Industry Events

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