Keep Up With Catalina

Stay up to date by checking out our latest news coverage, press announcements, and industry event calendar.

  • In The News

    • Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions

      Catalina, a digital media company focused on shopper data and personalizing discounts and offers, on Thursday launched a platform that ties online advertising to store purchases through discounts and offers, and then tracks the transaction back to advertisements that ran on a desktop or a mobile device.

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    • Catalina Launches Ad2Offer, Digital Incentive Solution That Increases Ad Performance and Drives Increased Sales

      Catalina, the shopper intelligence and personalized digital media company, today announced availability of Ad2Offer, a breakthrough solution that combines precision-targeted digital advertising with seamless redemption of purchase incentives to drive exceptional sales results for brands and retailers.

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    • Study: Center store is “alive and well”

      Though fresh and prepared foods have grabbed the spotlight these days, grocery retailers shouldn’t overlook the trip- and sales-driving capabilities of the center store, new research from Catalina shows.

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    • Center store remains ‘vital driver’ of store trips, Catalina reports

      Center store remains a vital driver of trips and volume for grocery retailers, Catalina shared in a new survey published Wednesday. More than 80% of all baskets contain a center store purchase, the St. Petersburg, Fla.-based shopper intelligence firm stated.

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  • Press Releases

    • New Catalina Study Shows: Product Innovation Keeps Center Store a Vital Driver of Trips and Sales for Grocery Retailers

      Research Shows How Fast-Growing Product Categories Benefit from Growing Consumer Motivations Like Heart Healthy, Natural Ingredients and Paleo Diet

      Catalina, the leader in shopper intelligence and personalized engagement, today released new shopper research showing the Center Store remains a vital driver of trips and volume for grocery retailers, with more than 99 percent of all shoppers purchasing from the Center Store in 2017. The study underscores how brands that…

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    • Catalina Launches Ad2Offer, Digital Incentive Solution That Increases Ad Performance And Drives Increased Sales

      Ad2Offer Reduces Ad Waste Combining Brand Advertising with Consumer Incentives to Increase Sales by 30%

      Catalina, the shopper intelligence and personalized digital media company, today announced availability of Ad2Offer, a breakthrough solution that combines precision-targeted digital advertising with seamless redemption of purchase incentives to drive exceptional sales results for brands and retailers. Ad2Offer digitally delivers purchase incentives in targeted digital advertising pinpointing consumers to increase…

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  • Industry Events

    • NACDS Total Store Expo

      Colorado Convention Center - Chicago, IL
      Event Information
    • Natural Products Expo East 2018

      Baltimore Convention Center - Baltimore, MD
      Event Information

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