The Great Philadelphia Sugar Rush
Philadelphia Shoppers are Leaving Town to Avoid the New Sugar Tax.
On January 1st, 2017, a new tax was introduced on sugar-sweetened and artificially-sweetened beverages (1.5¢ / ounce).
As a result, sales of sweetened beverages have plummeted 27% inside the Philadelphia city limits.
Sales Inside City Limits Carbonated soft drinks: -55%; Sweetened coffee and tea: -51%; Sports drinks: -47%; Energy drinks: -12%; Sweetened juices: -47%
Sales Outside City Limits Carbonated soft drinks: +38%; Sweetened coffee and tea: +19%; Sports drinks: +13%; Energy drinks: +15%; Sweetened juices: 0%
Just outside the city limits, the shoppers buying carbonated soft drinks is up 12%, and the volume of carbonated soft drink purchases per trip are up 17% versus the same period a year earlier.
Catalina Shopper Intelligence
These Catalina insights are based on the actual purchasing behavior of 14.7 million shoppers at 976 stores inside and outside of Philadelphia. Only Catalina sees the ongoing purchasing history of 280 million U.S. shopper IDs and can deliver advertising and promotions to them based on that behavior via mobile, online and in-store.