Research Studies

  • The Great Philadelphia Sugar Rush

    Philadelphia Shoppers are Leaving Town to Avoid the New Sugar Tax.

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  • Engaging the Selective Shopper One-Pager

    This one-pager update on "Engaging the Selective Shopper" study explains why today's consumers expect personalization.

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  • Engaging the Selective Shopper

    With unrivaled choices and increasingly targeted brands, consumers dismiss all but a tiny fraction of the products. Learn how Catalina can help retailers and brands understand shoppers and engage them across multiple channels, inside and outside of the store.

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  • Expand Demand

    CPG manufacturers and retailers are facing a challenging market environment with increased competition, slow growth and fragmentation. Brands and retailers must find efficient solutions to drive volume and revenue, and achieve profitable growth.

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  • Mobile Advertising Benchmarks – Q2 2015

    This updated report will help marketers understand how to link mobile ad impressions with offline sales data to measure incremental revenue generated by campaigns. Evaluate mobile advertising by what matters most: ROAS.

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  • The 2015 Mid-Year Performance Review

    Catalina takes a close look at the performance of the Top 100 CPG brands based on sales revenues across tens of thousands of U.S. grocery, drug and mass retail outlets within the Catalina network.

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  • New Product Traction Through Targeted Shopper Interaction

    Findings in this study show that new product success hinges on a significantly small concentration of shoppers. Learn why identifying likely triers and repeat buyers of new products is critical for business sustainability over time.

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  • Driving Sales from Improved Shopper Loyalty

    Kantar Retail’s analysis of in-store electronic coupons addresses strategies for CPG retailers facing an increasingly fragmented and competitive marketplace.

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  • Mobile Advertising Benchmark Report

    Do your mobile metrics measure up? Brand marketers need the assurance that comes with knowing what to expect from their campaigns. This report presents the industry’s first benchmarks to provide guidance for brand marketers.

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  • The 2014 Mid-Year Performance Review

    For a brand to develop effective sales strategies and objectives, it is important to understand the factors that affect sales volume and share. This report identifies many of the variables that can ultimately impact sales.

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  • Getting Smart About Today’s Mobile Savvy Shopper

    The ability to combine feature-rich, mobile shopping applications with an understanding of shopper preferences and purchasing behavior is a winning scenario for retailers, brands and consumers. This study examines how consumers want applications that help them become smarter shoppers.

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  • Deconstructing Demographics

    Findings show that demographic targeting treats all buyers equally, no matter what their value to a brand. Meanwhile, new purchase-based targeting models can dramatically improve your ability to reach the consumers who matter most.

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  • Discovering the Pivotal Point Consumer™

    One in 40 shoppers makes up 80 percent of volume for the average CPG brand. Do you know your Pivotal Point Consumer? This study unmasks the myth of the mass market, and examines the importance of the Pivotal Point Consumer.

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  • Losing Loyalty: The Consumer Defection Dilemma

    Every year leading brands lose almost half of their highly loyal consumers to defection and reduced loyalty, digging a financial hole out of which they must climb. What is your brand’s plan to hold on to its most valuable consumers?

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  • Understanding Beauty Care Shoppers

    When it comes to beauty care, women shop in multiple channels, purchase across price tiers, and balance their desire for the newest innovations with the need for value. The battle for brand loyalty begins before women even enter the store.

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  • Exploring the Frequency Factor

    Learn why the frequency factor is a powerful determinant of brand volume and success. For the average brand, frequency contributes 2.4 times more than purchase size in separating high-volume brand buyers from average buyers.

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  • Six Things Every Retailer Must Do to Win in Mobile Commerce

    Most of your customers—roughly 78 percent—use their smartphones in brick-and-mortar stores. For retailers to capture their share of the sweeping change of mobile commerce, they need to remove the barriers that still remain between mobile devices and in-store retail systems.

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  • Mobile Marketing: Strategies for Personalizing the User Experience

    The Path to Purchase Institute, in collaboration with Catalina, presents successes from the industry’s leading innovators in mobile marketing. Download this study and learn about compelling strategies for personalizing the user experience.

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