Catalina Omni-Channel Case Study
Our client—a leading OTC1 Allergy Medicine—was under extreme pressure to vie with competitors launching 3 new OTC products, representing a $60MM threat to their franchise. With consumers having more control than ever—based on the choices of channels throughout the buyer journey —this Brand needed precision marketing with scale to breakthrough during the upcoming “must win” cycle.
Maximize Tactical Efforts
A leading cosmetics brand wanted to evaluate the efficacy of its FSI tactics. Learn how those targeted with Catalina repeat campaign offers were 2.5x more likely to repurchase product.
Activate Lapsed Brand Buyers
A major CPG brand in the Premium Baby Formula category was seeking strategies that would drive offline sales and increase current and lapsed buyer purchasing behaviors. Learn how Catalina BuyerVision Mobile helped deliver a 2% increase in sales.
Extend Loyal Base
A major CPG brand in the Premium Frozen Entrée category was seeking strategies that would drive mobile engagement, thus increasing offline sales amongst its current buyers. Learn how Catalina’s BuyerVision Mobile helped deliver a 1% increase in sales.
Increasing Sales from Competitive Category Buyers
A major Premium Coffee manufacturer recently introduced a new product to the Single Serve Coffee category and wanted to steal share from competitors. Learn how Catalina’s BuyerVision Mobile helped deliver a 23% increase in sales from competitive category buyers.
Driving Efficient Volume
A leading ingredient brand came to Catalina to help them efficiently maximize sales volume during the holiday season. Learn how Catalina maximized consumer behavior volume through a promotion targeting health-conscious consumers and potential high-volume buyers.
Growing Through Valuable Loyals
When a competitor launched a new organic brand, a leading shelf-stable brand wanted to retain more of its high-value consumers by preventing switching and defection. Learn how Catalina helped to retain and win back loyals.