Personalization Or Scale? Now, You Don't Have To Choose

Personalized digital media powered by the largest database of shopper purchase history in the world

Catalina’s personalized digital media connects shoppers to the brands we know they want. We do this by delivering only the most relevant ads and offers from their home to the aisle. And only Catalina knows the evolving purchase history and individual needs of more than three-quarters of American shoppers. We use that insight to create personalized, measurable campaigns that motivate high-value consumers to try new products, increase consumption, and stay loyal to CPG Brands and Retailers.

  • Retailers

    Repeat Trips, Larger Baskets, Increased Sales

    Drive topline lift of 1 percent or more by engaging your most loyal shoppers with the only digital network that spans mobile, online and in-store networks.

  • CPG Brands

    A Marketing Platform as Sophisticated as You Are

    Boost consumer loyalty, drive efficient volume, and increase market share. Engage your best consumers via mobile, online and in-store with the largest addressable media network for CPG.

  • Agencies

    The Leading Advertising Network for CPG

    Reach over 260 million shoppers with hyper precision. Maximize your next campaign by partnering with the CPG experts.

  • Insights

    • Expand Demand

      CPG manufacturers and retailers are facing a challenging market environment with increased competition, slow growth and fragmentation. Brands and retailers must find efficient solutions to drive volume and revenue, and achieve profitable growth.

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    • Mobile Advertising Benchmarks – Q2 2015

      This updated report will help marketers understand how to link mobile ad impressions with offline sales data to measure incremental revenue generated by campaigns. Evaluate mobile advertising by what matters most: ROAS.

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    • New Product Traction Through Targeted Shopper Interaction

      Findings in this study show that new product success hinges on a significantly small concentration of shoppers. Learn why identifying likely triers and repeat buyers of new products is critical for business sustainability over time.

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  • Press Releases

    • New Catalina Study Shows: Product Innovation Keeps Center Store a Vital Driver of Trips and Sales for Grocery Retailers

      Research Shows How Fast-Growing Product Categories Benefit from Growing Consumer Motivations Like Heart Healthy, Natural Ingredients and Paleo Diet

      Catalina, the leader in shopper intelligence and personalized engagement, today released new shopper research showing the Center Store remains a vital driver of trips and volume for grocery retailers, with more than 99 percent of all shoppers purchasing from the Center Store in 2017. The study underscores how brands that…

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    • Catalina Launches Ad2Offer, Digital Incentive Solution That Increases Ad Performance And Drives Increased Sales

      Ad2Offer Reduces Ad Waste Combining Brand Advertising with Consumer Incentives to Increase Sales by 30%

      Catalina, the shopper intelligence and personalized digital media company, today announced availability of Ad2Offer, a breakthrough solution that combines precision-targeted digital advertising with seamless redemption of purchase incentives to drive exceptional sales results for brands and retailers. Ad2Offer digitally delivers purchase incentives in targeted digital advertising pinpointing consumers to increase…

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  • Accolades

    • For Barilla, it was key that we understand the dollar value of our mobile advertising in terms of actual sales lift.
      Beth Reilly Barilla
    • Catalina’s Data Two-ups Google
      Greg Girard IDC Retail Insights
    • Results included a return on ad spend of $5.84, blowing past benchmarks by 289 percent. Ad awareness rose 5.4 percent, exceeding benchmarks by 182 percent.
      David Gianatasio Adweek