Research Studies

  • Engaging the Selective Shopper One-Pager

    This one-pager update on "Engaging the Selective Shopper" study explains why today's consumers expect personalization.

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  • Engaging the Selective Shopper

    With unrivaled choices and increasingly targeted brands, consumers dismiss all but a tiny fraction of the products. Learn how Catalina can help retailers and brands understand shoppers and engage them across multiple channels, inside and outside of the store.

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  • Expand Demand

    CPG manufacturers and retailers are facing a challenging market environment with increased competition, slow growth and fragmentation. Brands and retailers must find efficient solutions to drive volume and revenue, and achieve profitable growth.

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  • Mobile Advertising Benchmarks – Q2 2015

    This updated report will help marketers understand how to link mobile ad impressions with offline sales data to measure incremental revenue generated by campaigns. Evaluate mobile advertising by what matters most: ROAS.

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  • The 2015 Mid-Year Performance Review

    Catalina takes a close look at the performance of the Top 100 CPG brands based on sales revenues across tens of thousands of U.S. grocery, drug and mass retail outlets within the Catalina network.

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  • New Product Traction Through Targeted Shopper Interaction

    Findings in this study show that new product success hinges on a significantly small concentration of shoppers. Learn why identifying likely triers and repeat buyers of new products is critical for business sustainability over time.

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  • Driving Sales from Improved Shopper Loyalty

    Kantar Retail’s analysis of in-store electronic coupons addresses strategies for CPG retailers facing an increasingly fragmented and competitive marketplace.

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  • Mobile Advertising Benchmark Report

    Do your mobile metrics measure up? Brand marketers need the assurance that comes with knowing what to expect from their campaigns. This report presents the industry’s first benchmarks to provide guidance for brand marketers.

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  • The 2014 Mid-Year Performance Review

    For a brand to develop effective sales strategies and objectives, it is important to understand the factors that affect sales volume and share. This report identifies many of the variables that can ultimately impact sales.

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  • Getting Smart About Today’s Mobile Savvy Shopper

    The ability to combine feature-rich, mobile shopping applications with an understanding of shopper preferences and purchasing behavior is a winning scenario for retailers, brands and consumers. This study examines how consumers want applications that help them become smarter shoppers.

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  • Deconstructing Demographics

    Findings show that demographic targeting treats all buyers equally, no matter what their value to a brand. Meanwhile, new purchase-based targeting models can dramatically improve your ability to reach the consumers who matter most.

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  • Discovering the Pivotal Point Consumer™

    One in 40 shoppers makes up 80 percent of volume for the average CPG brand. Do you know your Pivotal Point Consumer? This study unmasks the myth of the mass market, and examines the importance of the Pivotal Point Consumer.

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  • Losing Loyalty: The Consumer Defection Dilemma

    Every year leading brands lose almost half of their highly loyal consumers to defection and reduced loyalty, digging a financial hole out of which they must climb. What is your brand’s plan to hold on to its most valuable consumers?

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  • Understanding Beauty Care Shoppers

    When it comes to beauty care, women shop in multiple channels, purchase across price tiers, and balance their desire for the newest innovations with the need for value. The battle for brand loyalty begins before women even enter the store.

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  • Exploring the Frequency Factor

    Learn why the frequency factor is a powerful determinant of brand volume and success. For the average brand, frequency contributes 2.4 times more than purchase size in separating high-volume brand buyers from average buyers.

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  • Six Things Every Retailer Must Do to Win in Mobile Commerce

    Most of your customers—roughly 78 percent—use their smartphones in brick-and-mortar stores. For retailers to capture their share of the sweeping change of mobile commerce, they need to remove the barriers that still remain between mobile devices and in-store retail systems.

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  • Mobile Marketing: Strategies for Personalizing the User Experience

    The Path to Purchase Institute, in collaboration with Catalina, presents successes from the industry’s leading innovators in mobile marketing. Download this study and learn about compelling strategies for personalizing the user experience.

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Case Studies

  • Maximize Tactical Efforts

    A leading cosmetics brand wanted to evaluate the efficacy of its FSI tactics. Learn how those targeted with Catalina repeat campaign offers were 2.5x more likely to repurchase product.

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  • Activate Lapsed Brand Buyers

    A major CPG brand in the Premium Baby Formula category was seeking strategies that would drive offline sales and increase current and lapsed buyer purchasing behaviors. Learn how Catalina BuyerVision Mobile helped deliver a 2% increase in sales.

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  • Extend Loyal Base

    A major CPG brand in the Premium Frozen Entrée category was seeking strategies that would drive mobile engagement, thus increasing offline sales amongst its current buyers. Learn how Catalina’s BuyerVision Mobile helped deliver a 1% increase in sales.

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  • Increasing Sales from Competitive Category Buyers

    A major Premium Coffee manufacturer recently introduced a new product to the Single Serve Coffee category and wanted to steal share from competitors. Learn how Catalina’s BuyerVision Mobile helped deliver a 23% increase in sales from competitive category buyers.

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  • Driving Efficient Volume

    A leading ingredient brand came to Catalina to help them efficiently maximize sales volume during the holiday season. Learn how Catalina maximized consumer behavior volume through a promotion targeting health-conscious consumers and potential high-volume buyers.

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  • Growing Through Valuable Loyals

    When a competitor launched a new organic brand, a leading shelf-stable brand wanted to retain more of its high-value consumers by preventing switching and defection. Learn how Catalina helped to retain and win back loyals.

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Product Sheets

  • Shopper Marketing

    Catalina has the Shopper Marketing solutions to identify, reach, execute, and measure your Shopper Marketing campaigns.

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  • My Favorite Deals

    Drive next week’s shopping trip with personalized circulars, featuring items relevant for each customer from your upcoming circular with 0.5-1.5% top line sales lift to promoted IDs.

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  • Targeted Load to Card

    Increase shopper loyalty and incremental sales with higher value, relevant offers from national CPG brands.

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  • Catalina Category Marketing

    The Catalina Category Marketing program allows CPG brands to identify heavy category and brand buyers to increase their consumption. Using the Catalina In-Store Network, consumers receive money savings toward their next purchase based around the volume they buy per trip.

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  • Customer Value Campaigns

    Catalina’s Customer Value Campaigns deliver an average of at least 5:1 ROI with weekly personalized incentives that build customer loyalty, drive increased store trips and grow basket size.

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  • Catalina BuyerVision®

    BuyerVision takes the risk out of brand advertising, targeting consumers with ad messages based on their purchase history. With mobile, online, and video ad delivery your brand’s messages is always with the right shopper, at the right place and time.

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Videos

  • Shopper Marketing that Generates True ROI

    The cornerstone of successful Shopper Marketing campaigns is collaboration among CPG manufacturers and retailers. Get Catalina Confident in your Shopper Marketing campaign investments - those that generate incremental sales lift and true ROI.

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  • Can Your Digital Media Campaign Spend Tie to In-store Sales?

    Let Catalina be your strategic media partner, helping you allocate digital advertising spend, with confidence, to achieve desired results.

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  • BuyerVision’s Efficient Use of Marketing Spend

    As more and more marketing budgets are spent in digital channels, how can advertisers determine, with confidence, where to spend in order to drive sales? Catalina BuyerVision®’s superior performance has proven results in ROI.

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  • Catalina Category Marketing (CCM) Omni

    Today’s shoppers are more selective than ever. With increased competition and slow growth, you need high-performance marketing solutions designed to drive volume quickly and efficiently. CCM does just that for an omnichannel world.

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  • My Favorite Deals

    Boost sales by making one-size-fits-all circulars personalized for individual shoppers with Catalina’s My Favorite Deals, which selects the most relevant deals and delivers these personalized deals before they go shopping in-store, online through email and via mobile.

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  • 5 Things You Need to Know About New Product Launches

    Increasing the efficiency and return on new product launches is more important than ever. While there are many factors that influence the success of new products, here are the 5 things you REALLY need to know about new product launches.

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  • Competitive Defense

    Between the expansion of digital communications and 50K new CPG products hitting shelves each year, brands need a game plan. Catalina’s Competitive Defense effectively positions brands to strategically defend category share and insulate brand buyers from competition.

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  • Share Building

    Share threat comes in many different forms: new brands, competitive pricing and shifting consumer trends. Catalina’s Share Building campaign is customized and designed to acquire new buyers, maximize current buyers and retain loyal buyers.

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  • New Product Trial and Repeat

    New product launches are challenging for CPG brands. Catalina’s unique ability to target the right consumers, with the right message, on the right channel can accelerate product trial and repeat purchases, critical drivers of a successful new product campaign.

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  • Category Marketing

    Catalina’s turnkey basket-building reward campaign can help CPG brands propel valuable category and brand buyers to the aisle and increase their consumption, driving efficient volume in just a few short weeks.

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  • The Future of Personalized Digital Media

    Catalina’s Personalized Digital Media influences over 300 million households every month in the U.S., Europe and Japan. It spans more than 30,000 major food, drug, mass and convenience stores.

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