Set Your Growth Strategy for Private Brand Shoppers of Color

The smart play for Private Label Brands in 2021 is to recognize the individual lifestyles and preferences of shoppers of color across all ethnicities and use audience targeting to appeal to the emerging wants of this increasingly diverse shopper base. For further insights, read "Earning the trust of private brand shoppers of color" by Catalina's Phyllis Johnson.

Download
Do not sell my personal information