Marketers have been clearing away the rubble from the pandemic crisis of 2020 as soon as it began to fall around them. As people across the globe were forced to make significant changes in every aspect of their lives to adapt to COVID-19 restrictions, marketers likewise pivoted to respond to their customers’ new lifestyles, buying habits and priorities.
Many marketers have applied an entrepreneurial mindset. By proactively shifting their messaging, programs and customer service approaches, they have been able to successfully navigate the crisis with their brand value intact. They are now creating plans to build and maintain relationships in a challenging new environment.