Shelly Schaffer

Chief Financial Officer

Shelly leads worldwide financial functions, strategy and corporate development for Catalina.

An accomplished financial executive with a strong CPG background, she has more than 20 years of financial, operational, strategic and investor-related leadership experience with global companies.

Before joining Catalina, Shelly was EVP and CFO for Simply Hired, Inc., where she oversaw financial, legal and talent operations. Prior to Simply Hired, she served as EVP and CFO for, where she was responsible for finance, legal, real estate, investor relations and human resources.

Previously, Shelly was VP of corporate operations finance at Yahoo, where she led the teams responsible for global planning, forecasting and analytics, and global finance change management. She also held a number of executive finance positions at Mercury Interactive, including VP of strategic finance and treasury, and VP of financial planning and analysis, as well as a range of senior finance roles with The Coca Cola Company, Nestle Beverage Company and Cosine Communications.

Shelly holds an MBA in finance and marketing from the University of South Florida and a B.S. in economics from Florida Southern College.