Gerald Sokol Jr.
President and Chief Executive Officer
Gerald “Jerry” Sokol Jr. joined Catalina as Chief Executive Officer in October 2018. In this role, he is responsible for ensuring Catalina’s long-term profitability, while driving innovation and dynamic growth for the organization and its customers.
As Catalina undergoes a comprehensive transformation to deliver innovative marketing solutions that turn shoppers into buyers, Jerry’s mission is to swiftly accelerate the company’s emergence as a digital powerhouse that sits squarely at the intersection of marketing, analytics and technology.
A proven turnaround expert, Jerry has extensive experience managing, restructuring and growing large and small companies in rapidly evolving environments. His expertise leading technology and consumer-focused companies spans operations, sales, marketing, and finance worldwide, including the U.S., Europe, China, Japan, Australia and Latin America.
From 2009-2013, first as CFO and then as CEO and President of Vertis Communications – one of the largest printing and targeted direct marketing companies in the U.S. – Jerry stabilized the company while leading its restructuring in a highly challenging environment.
Earlier in his career, Jerry spent 10 years at AOL where he held numerous leadership roles, including Executive Vice President of Access Operations and EVP of International Operations and Strategy. He managed AOL’s international joint ventures and oversaw product development and product marketing, marketing analysis, product pricing, distribution and strategic alliances.
In his most recent role as Amtrak’s CFO, Jerry managed more than $11 billion in assets, more than $1 billion of debt, and a multi-billion-dollar operating budget.
A Michigan native, Jerry received his master’s degree in finance from the University of Colorado, Denver. He earned a bachelor’s degree in finance at Oakland University in Rochester, Michigan.