EVP, Chief Product Officer
Ben Sprecher is responsible for product innovation, strategy and the overall management of the company’s product portfolio. Ben is a digital marketing entrepreneur and thought leader who came to Catalina from Google, where he worked on product and go-to-market strategy while also developing key digital promotion and mobile payments partnerships as a leader on the Commerce team.
Prior to his work at Google, Ben co-founded and built Incentive Targeting, a targeted marketing and shopper insights software company acquired by Google in 2012. Before that, he held a variety of product and client-management roles in the healthcare technology and financial services industries.
Ben has a bachelor’s degree in economics from Haverford College and is an actively engaged board member for The Capital Network (TCN), a Boston nonprofit helping early-stage entrepreneurs master the funding process and raise seed capital.
Ben lives in Newton, MA, with his wife, Ali, their four-year-old daughter, Orli, and their 14-year-old terrier mutt, Heidi.